Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Transcript of Burton Snowboards
To innovate the sport of snowboarding and pioneer new ideas and ideals. Also promote individuality, and above all provide quality gear suited for progression and comfort.
Burton snowboards have always been apart from the rest and always ahead of the game. Pioneering new technology with things like custom boards and cambers.
This brand has shaped how snowboarding has progressed for the past 36 years. Why would that change now?
Snowboarders and winter sports enthusiast
Unique & creative
Over 50% of snowboarders are under 17 and 83% under the age of 25 years old.
Social media savvy
Variety of styles
Able to match your level of riding
Able to customize look and construction
Can use Online Board finder
Remain loyal to brand
Social media and web based marketing
Young and foreign demographics
More women riders
Long standing brand. 30+ years
Existing board technologies
Strong celebrity riders
Variety of products under one brand
Only a winter sport
Too big of brand. May be to much pressure to ride for Burton
To expensive for some
More countries have emerging riders
Strong youth movement
Other segments in business
Brand loyalty for opposing riders
“cheaper” imports and brands
Determining overall effectiveness
AdWords Ad Planner Analytics
Web Marketing and Blogs
83.7% of people under the age of 25 are using Facebook and social media
Minimal budget for campaign since most media is free.
Our goal as a company is to increase annual sales to new customers while maintaining the attention of our current loyal brand customers
Target and inform younger audience.
"Learn to ride" programs
Social Media and Events
Keep on the leading edge of technology
Camber and boards
Have quality promotions for the brand
Maximize more our ads
Throwback Burton ad