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foa on gender stereotypes in the media

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derin olenik

on 9 January 2015

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Transcript of foa on gender stereotypes in the media

Interactive Warm-Up
Further Oral Activity:
Language & Gender

Murtuz and Derin
Sex: Biological distinction
between male & female
Gender: Social & Cultural
distinction between male & female
Gender stereotypes are reinforced in the aspects of media and literature through the use of degrading, bias, and generic language
Media brings certain people to light and certain groups to dark mainly based on physical attributes
Media uses popular culture to reinforce the idea of typical gender roles and ideologies
Media uses gendered- based advertisements to successfully convey these gender stereotypes
Survival of the Prettiest
-The word "survival" stresses how being "pretty" is not a choice, but a global expectation that must be met in order to be accepted as a member of the society.
-It allows people to understand the idea of misogyny, and how they are subconsciously trained to be sexually attractive and other people's toys...a girl who does not dress such and portray themselves in a tantalizing manner are deemed as oppressed and having lower self esteem while in truth it may be the quite opposite.
4 Reasons We Should Stop Stigmatizing Women's Body Hair
Murtuz: "media does play a role in reinforcing the idea that women should not be hairy by repeatedly showing women on TV ...This is a clear result of how society and the media have imposed certain gender stereotypes (...women who are sexy, are those who are not hairy).”
Pepsi Max
In the video, they portray females as very multifarious, thinking about multiple different subjects all regarding the other person. In this respect, females are shown not once demonstrating a desire for ‘herself’ in the moment. This was demonstrated when Pepsi utilized statements such as “I wonder if he loves his mother,” “I wonder if he wants kids,” and “I wonder how much money he makes.”
So Easy A Husband Could Do It
-the stereotypical image of “maleness” and “femaleness” we see that the advertisement is spinning off of the gender stereotype of men not “belonging” in a kitchen and as well to the stereotype of the “dumb husband” who is incapable of housework. I’d like to note that the ad uses the word “husband” rather than “man” … is because the stereotype of the man who can’t do housework applies only to those who are married; society still believes that single men can be self-sufficient at home.
-the stereotype attached is saying that males are not able to cook well or properly. We use the word easy when we look down on or demean a certain thing.
Children Gender Advertising
Products for Gender
How language implicates gender bias: What do you call the opposite gender of the following terms:
- God
- Madam
- Conductor
- Priest
- Prostitute
- Master

i.e. Waiter --> Waitress
The Real Disney Princess Story
In order to make these films more successful, these stereotypes would have to be used. It reaches out to a wider audience range, as more people can connect with the stereotypes they see, and have grown to accept. To an extent, if we pry away the excess, and search for the overall simple explanation of each story, they all (mostly) follow the same format: a damsel is in distress and is saved by a handsome prince, with the luring powers of her beauty.
Ad's Make Target Audience Clear
The target audience is evident due to the similar techniques used to attract either boys or girls. In the ads targeted towards boys, the voice was male and was a deep voice. The music was usually more dramatic and the shots used were short and contained action. In the female ads, the music was less dramatic and there were brighter colours that are stereotypically associated with girls such as pink or purple.
Toys for Boys; Boys Only?
-Although the toy can be gender neutral, the media creators choose to market it just to males in order to create a brand. If they are raised to believe that there are certain things that they must enjoy due to their gender, they will automatically believe the generalizations made between females and males ... this text can shape how society views males and females in the workplace. Males are typically accustomed to go into rough and tough fields such as engineering and mechanics, whereas females typically enter the humanity fields.
The use of associated language and particular words within English reinforces and reflects sexism/gender discrimination (within a society by basing upon traditional gender roles/stereotypes)
the system of communication used by a particular community or country
sexism/gender discrimination:
prejudice or discrimination based on a person's sex. Sexist attitudes may stem from traditional stereotypes of gender roles, and may include the belief that one sex is superior to another
gender roles:
are cultural and person. Determines how males and females should think, speak, dress, and interact within the context of society
gender bias:
act of favoring men over women or vise versa

Gender stereotypes and ideologies have been established and popularized through the constant implication and practices of typically accepted societal values and habits.
Sexism holds its stem within the English language itself. The feminine, masculine, neutral, and plural pronouns used in English demonstrates/reinforces the Western society's biased/discriminatory views on topics surrounding perceived gender roles.

Some (may be degrading) words within English are connected to one gender group but not the other. These words may either reflect the stereotypical actions of one gender group or it emphasizes how one gender overuses certain words

The Gender System In Languages
"...men seemed to be negligent about accepting the fact that the women are also human beings and deserve more or less equal treatment. This would be the main reason explaining why standardizing feminine pronouns took so long. In fact, because men did not consider women humans but considered them as property, they would really have been placed in the gender neutral category..."

"...the romantic languages like French, Italian,etc. They, I think have way too many words that are gender specific, and the most awkward thing is that some words do not make sense as feminine. For example, la moustache is a feminine word in French, but you only see men with mustaches. This is when I think that gender classification with words in a language get too far..." -Arnab
Sexism Against Men: What Is Gender Equality?
"Feminists are associated with terms such as
man hating
...He (video narrator) also manages to call women
multiple times..." - Sarah

"...I disagree with the statements made about how men are automatically assumed to be
..." -Bill

"...While a person may believe in the rationality of gender equality, he or she often subconsciously adheres to the common sexist stereotypes such as
"Women are less capable at work"
"women should be tending to the households"
"women cannot handle power very well"
..." - Melody
· Definition of Key Words

: How and why are gender stereotypes influenced and reinforced by Media

Why is the media so influential?
What is the purpose of gender stereotypes in media?

Guiding Questions

Key Take Away Points
Sexism: the prejudice, stereotyping, or discrimination, typically against women, based solely on sex. Sexism can occur in both men and women, and unfortunately it is often associated with only women.
Feminism: defined by the advocacy of women's rights on the grounds of political, social, and economic equality to men.
Meninism: the advocacy of men's rights on the grounds of political, social, and economic equality to women.

- One Female and One Male
- Talk like you are the opposite gender

- Situation: What you want for Christmas
Interactive Game
2 Teams: Females(Go Towards Window Side of Class) vs. Males(Go Towards the Door)
Make up 5 Questions to Ask the Opposite Team (at least half of your team must know the answer)
A point is rewarded when an question is answered correctly
Winning Team Gets A Reward (Hint: Food)
- Voice (higher voice vs. deeper voice)

- Body Language (flamboyant & hand gestures vs. closed-off & confident)

- Facial Expressions (simple & less movement vs. hyper & lots of emotion)

- Content (less formal & not passionate vs. lots of energy & stylistic devices
Theme 2:
Guiding Question 1
How can language be gender-biased?
Gender-Biased Language: any usage that excludes or stereotypes one gender
- "He" as the standard/generic pronoun
Ex. benefits mankind, come on guys
- Stereotyping gender roles

Ex. A doctor should respect HIS patients
Why? Due to History
- Women perceived as neutral gender "it"
Guiding Question 4
Is there a difference in the way men and women use language to achieve the same things? What are things that men can get away with saying but women can't (or vice-versa)

influence of pop culture

"I don't know" example
"Sexism Against Men:What is Gender Equality" post example

Exploring how societal aspects resulted in the creation of the most prominent stereotype: men are more superior than women in almost every aspect.
Daily and frequent expression of individual phrases and opinions have caused the positive and negative distortion of gender ideologies and terminologies
What stereotypes are shown when the
genders work together? (e.g. are the females
more organized?)


What kind of questions were asked?

What group tended to go with the questions given vs. make their own; what does this mean?

“This shows that Halloween costumes mirror expectations of how men and women should behave or act, and also most boys are persuaded to dress up as super heroes and most girls are persuaded to dress up as princesses.”
- Nirmal

“ However,
play a huge role in how their children are raised, and what their beliefs are”
- Alice Chen

“ I believe that
do help cause this problem as they
heavily influence
the costumes of their children when they are young and the ideologies of the parents are usually passed down.”
- Nubain Soomro

“ And

is there really any individuality for children

when they have
telling them that little girls should be fairies and princesses and suggesting to their sons that their friends will be impressed with a Spiderman costume with fake muscles”
-Ana Zupu

“By writing “Future Man of Steel” on the boys’ clothing, but “I Only Date Heroes” on the girls’ clothing, it implies that females are seen ‘“in terms of their sexual currency and men in terms of their capacity to conquest”’.
Men's Language + Women's Language = Language?
“The most potentially disturbing part about pyjamas like that and similar outfits: It does affect how adults treat babies."
"I realized how much certain words are linked to a specific gender. Even unknowingly, we categorize many words as “lady-like” or manly”." - Maaha

" ...if a man said “the wall is mauve” since the reaction from bystanders would probably be as if the guy was cuddling a stuffed toy, so basically a weird stare and whispers of craziness from those who are nearby..." - Jenny

"...one woman said "that dress is gorgeous !", and another woman said "sick dress !". Both females are trying to convey the same message of liking the dress, but, as society would deem, one speaks in a feminine tone, making her a woman, while the other speaks in a masculine tone, and we start defining her as crass...." - Keerthi

“Young boys can grow up thinking that they are the dominant gender, while females can begin to lack self-dominance from a very early age, increasing the gender disparity”
“I believe sexism against men exists due to the nature of the word feminism itself as David has defined it. This definition as well as the existence of ‘man haters’ results in a war of attrition between men and women instead of uniting them under one cause such as equality. “
-Osman Huang

“To conclude I do not believe that feminist should even be a topic of discussion as if people wanted equality then the topic of humanism should be more widely discussed. Fighting for the rights of one side no matter what the circumstances do not end in equal rights, only a shift in power”
-David Shi

Small Activity
Gender stereotypes: simplistic generalizations about the gender attributes, differences, and roles of individuals and/or groups.

Stereotypes can be positive or negative, but they rarely communicate accurate information about others
“ I do believe the youtubers have gone too far because they are so famous and idolized by many young girls, it has a huge impact on those young girls to meet these unrealistic standards. That they should look "naturally perfect" which is impossible”.

“ I found it disconcerting when Nash Grier mentioned that a girl should be good at video games, but not better that him, especially when he mentions after that a girl should be herself.
It reinforces the idea that girls have to be good at “girl things” and guys have to be good at “guy things,” which is imbedded in society. “
“What your Halloween Costume Says about you”
“Target Canada Accusations”
“Sexism Against Men”
“What guys look for in girls”
“What guys look for in girls”
Theme #3
Aspect #1
Aspect #2
Look at the following words & label them as either having a masculine or feminine connotation:
- Strong
- Caring
- Emotional
- Powerful
- Soft
- Sentimental
- Handsome
Guiding Question #2
English is a sexist language
Language reflects numerous aspects of Society
Language is designated to certain target audiences
Does language reflect our world, or does it create it? Is English really a non-sexiest language because it has no masculine and feminine forms?
Guiding Question #3
How does language reinforce stereotypes or culturally received ideas about what different genders do, and don't do, think and don't think?
Language reinforces culturally perceived ideas represented through gender based stereotypes and ideologies.
Females meant to act
and are housewives
Males are to be
and are the breadwinners
Media wants us to remain with tradition
Society creates unrealistic ideologies which media exaggerates and concretes
Take Aways
The usage of the English language and its associated words changes as societal and cultural values develop
The use of stereotypes is heavily shown through media as gender bias, thus influencing the way we act in our everyday lives.
Society makes its own standards on gender roles and these are exaggerated through the media

women: words related to psychological + social processes, sophisticated language, emotional words, verbose

men: object properties and impersonal topics, uses simplified language, gets directly to the point
So Easy A Husband Could Do It
Gender Stereotypes
Full transcript