Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Design Principles v2.0

Design principles (a.k.a "Gestalt Principles") are the building blocks of the visual language. In this presentation, we break down the principles into 5 major components and provide visual examples of each component.
by

Paul Young

on 13 February 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Design Principles v2.0

`
The
Gestalt theory
of visual psychology suggests that human beings have an inherit need to see coherent patterns and organization in images.

If there is confusion or unrelated chaos, viewers will turn away and
ignore the image.
Design Principles
1
D E S I G N P R I N C I P L E S
Unity
proximity (grouping)
repetition
continuation
color/shade
intellectual (closure)
Unity
2
D E S I G N P R I N C I P L E S
Emphasis
3
D E S I G N P R I N C I P L E S
Balance
4
D E S I G N P R I N C I P L E S
Rhythm
5
D E S I G N P R I N C I P L E S
Depth
contrast in size
contrast in shape
contrast in placement
contrast in color
isolation
position/direction
Emphasis
symmetrical
asymmetrical
random
mathematical (“grid”)
Balance
legato
staccato
alternating
progressive
Rhythm
size
overlap
atmosphere
perspective
shadow
Illusion of Depth
Full transcript