Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

TiVo Presentation

final presentation
by

Jennifer Plumpton

on 24 May 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of TiVo Presentation

TiVo Mission "Connect consumers
to the digital entertainment
they want, where and when
they want it." Business Plan Blockbuster Model Who does
it serve?
What does
it provide? How does it
make money? How does it
differentiate itself? How does it provide its service/products? Provides the ability to:
Pause
Replay
Rewind
Fastforward
TV-allowing it to fit into
the consumer's busy life.
SWOT Analysis Strengths 1st Mover Advantage
Celebrity endorsements
Outsourcing manufacturing
to Mexico Weaknesses Brand description
Profitability Product Dilution/ Brand Recognition
Strategic alliance with DirecTV Opportunities Horizontal integration
Strategic alliances
Vertical integration Threats Hacking into system
Hypercompetition
- Basic cable providers
- ReplayTV International
competition/ expansion Strategic Factors Analysis Summary Jeffrey Brown
Jennifer Plumpton
Matthew Pratte
Jaclyn Wall Directional Strategy Profit Strategy Current
Corporate
Strategy Portfolio Anal sis Cor orate Parenting BCG Growth Share Matrix
TiVo = Dog vs.
Competitors = Stars Currently TiVo is not particpating
in corporate parenting, and is not
a beneficial strategy for this particular
industry to implement Evaluation and Control Balance Scorecard Financial Customers Internal business perspective Innovation and learning Additional Evaluation CEO Turnover Mike Ramsey vs. Tom Rogers Suggested Strategy: Captive Company Strategy Who should
implement it? How will it be
implemented? How will its
effectiveness
be measured? verview The general population of
television viewers Kept record of customers
viewing patterns
Made equipment compatible
with other cable providers Company 1939

Invention
of the
television 1950

Invention
of the
remote 1997

TiVo
founded March
1999

First unit
shipped September
1999

Publicly listed
$16/share
5.5 m shares 1999-
2000

86%
subscription
increase 2002

Stock price
plummets to
$2.25/share 2005

3 million
subscribers July
2005

CEO Mike Ramsey
forced to resign August
2006

Emmy Award
"providing innovative
and interactive
services that greatly
enhance television
viewing." April
2007

#3 best
technology
product of all time
according to
PC World 2007

DirecTV stopped
providing TiVo
with digital recorders How do we appear to shareholders? Consistently operating in the negative
Distributes no cash dividends How do customers view us? Brand trust of 4.2 out of 5
Brand potential among aspiring users scored an "A"
- 11.1 million potential users
Market share of 6.54% What must we excel at? Aim for competitive pricing
Improve security features
Can we continue to improve and create value? Based on the fact that TiVo is primarily a technology
based company, there is always room for improvement. It is up to the company,
however, to effectively utilize its resources. forced resignation in July 2005 Current CEO QUESTIONS? Sale of equipment
Monthly service
contracts
Advertising Consumer
installation
Professional
installation Former President of NBC Cable Founder of TiVo Former CEO
Full transcript