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What's Your SuperHero Brand?

How to be a SuperHero with Social Media - Advising Matters Conference 2014
by

Alexis Ward

on 18 March 2014

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Transcript of What's Your SuperHero Brand?

sharing your story
SUPER
HERO

BRAND?
Virginia Tech Career Services
WHAT'S YOUR
SOCIAL MEDIA SUPERPOWERS
about Social Media and Your Brand
Average
USER
Women annoyed by their friends
Links about Sex are shared more than others
Instagram
a photo sharing app
sync to other social media
Create an emotional reaction
Don't just post, converse
Think outside the [photo] box
so much out there!
where do you start?
130 Friends
85%
90%
"there is always
something about the
way people choose
to tell you about
themselves."
Remember: privacy settings can work
&
FOR
against
you.
Every platform
tells your story
in a slightly
different
way.
“Professional Facebook”
Business social networking site connecting you to people, jobs, opportunities; built upon trusted relationships
About LinkedIn Users
Over 30 million students and recent grads
Every Fortune 500 company represented; 3 million companies

Make a memorable profile
Getting Started WITH
The Super Powers of
Twitter is the place to be personal… 80% of the time!
Don’t try to sell people anything
Only tweet about your job search 5-10% of the time, if at all
Interact with others and reply to direct messages
A few Twitter stories
“They loved your GPA until they saw your tweets” from The New York Times
Rescued by the Navy Seals

Claire Childress
, Senior Assistant Director for Job Search and Graduate School Preparation
Alexis Ward
, Graduate Assistant and M.A. Counseling, 2014
The key to Pinterest in higher education is to 'pin' content that screams to be shared. Find interesting tips, articles, and gadgets that suit your student body.
360 million users, with 55 million considered active accounts

LINKEDIN
Professional photo
Headline - your personal slogan
Summary - Who, What, Why
Experience
Keep updated!
Add to your email signature and resume!
Join groups
Ask for recommendations
Make Connections
Forum for online professional presence
Electronic business card, resume, cover letter, references AND projects: all your job search documents in one place!
Grow the number of people in your network of contacts
Access people of like interests
Easy way to connect with alumni
View job listings: STUDENT JOBS PORTAL
Research companies or someone you’re going to meet with using company profiles and connections
Answers to questions from connections and groups

"Social networking is just a more efficient way of reaching out to people you know – and people they know. You work the network. You connect with people…Then, you turn off the computer, and you call your connections on the phone. And you invite them to lunch."

Hempel, Jessi. How LinkedIn Will Fire Up Your Career, Fortune Magazine, March 25, 2010

Visual Discovery Tool
Retention Tool
Be ACtiVE
Allow Contribution - Alumni Pride
Examples
Being a social media superhero
What is social media
Benefits of social media
Relationships
Learning
Branding

Increase
Awareness
Engagement
Motivate/
Call to Action
Social Media has changed the way we do business!

“Social media is everyone’s job” – Eric Stoller
Full transcript