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PlanComm

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by

Jean-François Dinant

on 26 June 2013

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Transcript of PlanComm

soutien interne essentiel
compréhension/collaboration des collègues
FEDERAUTO Magazine
Presse & médias
information systématique (campagnes, actions, ...)
marcom@federauto.be
Ideabox
Intranet
Messages video

Les collaborateurs internes = client nr 1
new look
flipbook


new look
nouvelle forme
Analyse de la db presse
Communiqués de presse
Polling via website
Création d'un espace presse
TV: La Une, Auto mobile

Marketing & Communication
Communication interne
Nouveau Website

point de départ ! vers les différents canaux
trafic généré par une newsletter
nouveau cahier des charges = ready



Facebook
LinkedIn
Tweeter
Youtube (channel)


Personnel interne
Administrateurs
Cabinets & administrations
Autres organisations d’influence (Goca, Assuralia, SPF…)
Febiac
Organisations syndicales
Organisations européennes (CECRA, Figiefa…)
Presse
Partenaires commerciaux
Opinion publique
Stakeholders?
Communication externe
Social media's
App:
approche b2c, magazine, events...
Bulletin d'info
Events
Awards
Mobility --> Congrès
Salons
Soirées info, b-lunches, ...

invitations & inscriptions électroniques
Vidéo
YouTube Channel
Messages internes & externes
Webinars
FEDERAUTO Consulting
on peut être fier de notre know-how
spécialistes on-site
sessions en entreprise
Full transcript