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Transcript of Google Glass
-Possibility of increasing recording capacity - Potential to increase ease of recording - Moral responsibility falls on user because of autonomy
-Not intended for clandestine recording Privacy and Human Sociability Privacy: Facial and Voice Recognition, and Effects on Human Interaction - Possibility of recording and tagging conversations. Increase in exposure. Separation or union people
-Already exists in social media ex. Facebook, Twitter - Perception dependent on user preferences, privacy settings. Increases autonomy and control in usage 3. Ethical Boundaries Some Other Concerns to Consider 3. Ethical Boundaries Significant Moral Justification: Increasing Clarity and Accountability - Distraction - Decreased eye contact - Discussion, Debate, Autonomous Self Regulation Why These are Permissible -Intention is to make a contribution of commerce to better the lives of consumers
- Responsibility for all conceivable misuses ultimately rest on the individual who commits the act - Benefits outweigh negative - Main benefit= increased nostalgia - But it doesn't end there.... - Encourage debate and diverse usage amongst autonomous individuals. 4. Marketing Challenges &
Opportunities for Success We have analyzed the issue of privacy from a legal & ethical perspective;
How does this issue influence Google's marketing strategy? 4. Marketing Challenges... 4. Marketing Challenges... How will Google pursue marketing this product with respect for privacy concerns? - Limited early release for select "winners" will lead to initial interaction between product and the general public. - This early interaction will reveal potential flaws, enable Google to adjust the product before final release, expected late 2013. - Product is revolutionary - has attracted attention; product itself draws some attention on the street. 4. Marketing Challenges... Initial Reactions & Plans to Address Future Concerns - Some have voiced their concern that Glass is a step towards the eradication of personal privacy. Quick Review: So far, we have
- Proven Glass does not break any laws
- Proven any potential for Glass to violate privacy is morally justifiable Moving forward... - Facilitate communication for disabled people Why is Glass so important? - Pictures, Sharing with Friends, GPS Navigation, internet searches... Glass Has Infinite
Potential Uses, For Millions of People in different situations. - Major turning point for the medical industry: - Surgeons can share their line of sight in real-time with a team of doctors without requiring their physical presence - Doctors can receive updates and information about patients' vitals in real-time, reducing errors - Students can record & supplement lectures - Video-game developers can overlay gaming data with the real world (augmented reality) - Astronomers can record data in the night sky using Glass - Real-time language translation - Self-documenting film Conclusion: Why We Will Succeed Moral justification So, we will study how the law has dealt with these products. Smartphones and Cellphone Earpieces Smartphones cause problems while driving. Because of this, hands free earpieces were invented. Cameras and privacy Pivothead glasses and Google Glass are just social tools, not espionage devices. . Relevant Legal Code Katz v. United States 389 U.S. 347, 88 S.CT.507 (1967). ^ In 1967, the Supreme Court ruled that there is no expectation of privacy in a public place. California Penal Code 632 Every person who...eavesdrops upon or records
the confidential communication...by means of a
telegraph, telephone, or other device, except a radio, shall be punished by a fine not exceeding two thousand five hundred dollars ($2,500), or imprisonment in the county jail not exceeding one year... Autonomy- consistent with status quo
Intention: contribution of commerce to human flourishing. Not espionage
-Knowledge Moral Framework 1. Autonomy as self-governance
2. Glass is designed in a way that promotes moral and legal use
3. Google provides Glass under the assumption that users will use the product in a moral and legal fashion
4. Considering that Glass users are autonomous, the responsibility of malicious use of the product rests in the hands of the user, not Google, as they have no control over what autonomous agents do Technical Concerns "You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours." - Terms of Service
"When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use" it. - ToS Definition of Privacy 1.Intrusion upon a person's seclusion or solitude, or into his private affairs.
2.Public disclosure of embarrassing private facts about an individual.
3.Publicity placing one in a false light in the public eye.
4.Appropriation of one's likeness for the advantage of another (Prosser 1960, 389).
-"Other commentators defend privacy as necessary for the development of varied and meaningful interpersonal relationships (Fried, 1970, Rachels, 1975), or as the value that accords us the ability to control the access others have to us" An Investment in Morality is Profitable = Team Glass: "How it Feels" What is it? What can it do? How does it work? Who can use it? Who is going to use it? Hands Free Increased Interaction Google X Lab How do I use Glass? Speak command Scrolling Speculation of: Eye movement Winking Head movement Hand gestures "OK Glass..." How does Glass connect? Bluetooth tethers to bluetooth-capable phone. Not harmful. Wifi Technical Concerns Glass will have no ads Sergey Brin's official announcement
Too close Technical Concerns Who owns the content?
"You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours." - Terms of Service
"When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use..." it, "...so that your content works better with our Services..." - Terms of Service Technical Concerns Hack Prevention
Device activation safeguard
Sliding Plastic Shield Technical Concerns Custom Glass is not for spying
Microphone doesn't pick up external voices extremely well; Glass is not a spy tool
"Glass could certainly be used for espionage, but it is a very expensive toy to use for that purpose and has little to no advantage over already existing methods." - Chester Wisniewski, Senior Security Adviser, Sophos Network Security The Problem