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Creating High-Impact Storytelling

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by

Dan Kim

on 30 November 2014

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Transcript of Creating High-Impact Storytelling

Creating High-Impact Storytelling
Idea
Communicators Forum Video Sub-Group
Research & Reporting
Suggestions & Requests
Messaging Needs
Goals
Audience
What is the story?
Outline
What are the visuals?
What are the goals?
Who is the audience?
What is the hook?
Who are the main characters?
What are they doing and why does it matter?
Getting it Done
Students
Equipment
Shooting
Editing
Sharing
Interviewing
3 Quick Tips for High-Impact Storytelling
Video is better at being
Inspirational
than
Informational
Inspirational
Informational
Respect
Authenticity
Edit to be
Watchable
Freelancers and vendors
Hiring professional staff
Doing it yourself
Some great raw talent
Very affordable
Raw talent needs guidance
Reliability issues .
Service oriented
Still needs guidance
Can be expensive
Limited production .
High production rate
High start up cost
Pro on board
Technical know-how
Full collaborator and leader .
Low cost
Still have equipment costs
Technical hurdles
Video production is labor intensive .
Beginning, middle, end
Journalistic or Marketing
Fast - get into the story right away
Don't spend time with 'throat clearing'
Get their attention and hang on to it
Why does this matter?
Why should we care?
You need to imagine a strong finish
Ask your subject the right questions

How to find and evaluate great stories for video
Working with students, freelancers, professional staff -- or deciding to do it yourself
Producing videos on a budget
Getting it Done on a budget
Full transcript