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Lego Company - Logistic & Supply Chain
Transcript of Lego Company - Logistic & Supply Chain
Collecting raw materials, components or parts
Producing final goods
Distributors (Warehouse / Wholesaler)
Acting as a push and pull boundary
Providing fast delivery service with small order quantities and to satisfy the high availability requirement from its downstream parties RAW MATERIAL SUPPLIERS Supply appropriate materials (crude oil and rubber)
Ensure that the good quality materials are supplied for the manufacturer. Type of product: Block & Building Sets
Product’s name: Creator 7346 Seaside House Bamboo Group:
Pham Thi Thanh An - s3274894
Nguyen Dang Khoa - s3312523
Huynh Minh Triet - 3311698
Tran Minh Toan - 3299585 Logistic And Supply Chain Management
LEGO Company BENTON, W. C. & MALONI, M. 2005, the influence of power driven buyer/seller relationships on supply chain satisfaction, journal of Operations Management, 23, 1-22
COOPER, M. C., ELLRAM, L. M., GARDNER, J. T. & HANKS, A. M. 1997, Meshingmultiple alliances, Journal of Business Logistics, 18, 67
RETAIL-TRADE. 2010, Retail Trade ‘Encyclopedia of Business, 2nd’
G.Beck & M.Schenerman, 2009, Raw Material Control Strategies for Bioprocesses, BioProcess International, p.20.
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aXd6pwh2TqSE&refer=japan Connect upstream & downstream market
Buys goods or products from suppliers or manufacturing then sells goods & products in small qualities to end users
(Cooper et al, 1997, Benton and Maloni, 2005)
Type of retailer : supermarkets, department stores, specialty stores, online retail stores (eg. Ebay)
Visible & accessible to the end customer Reliable
Selling a high standard product
Keeping track the market to clear the fake Lego’s Toy
Lego’s own website RETAILERS CUSTOMER SERVICE VALUE FREFERENCES