Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Twitter overview

No description
by

Marcus Mahlen

on 31 July 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Twitter overview

Twitter for Business
Features of Twitter
Benefits of Twitter
1.
Generate leads back to your website
Twitter is Different From...
Every tweet goes to your follower's feed, unlike Facebook who filters posts
Managing your Twitter Account
Twitter Terms:
1.
Tweet
- The message or post that the user sends to Twitter for followers to see
2.
Follower
- The social relationship of Twitter; if you "follow" someone you see all their activity and vice versa
3.
Retweet
- The act of sharing or reposting some content that you liked on Twitter
4.
Mention
- Directing a public message to another Twitter account by using an "@" sign
5.
Hashtag
- A keyword inserted in a tweet preceded by the "#" sign
1.
Fast
- In limiting the amount of characters to under 140, Twitter posts are short, effective and to the point
2.
Mobile Friendly
- Twitter updates mobile apps routinely and is compatible on most mobile devices
3.
Trendy
- Through the use of hashtags, Twitter allows your business' voice to be heard and eases searching within the site
4.
Conversational
- With the included features of retweeting, mentioning, and favoriting, Twitter promotes conversation among all individuals and businesses
Example of a Tweet
Tweet content
Hashtag of a keyword in tweet
Twitter username
Business brand or logo
Business name
Hyperlink to a website or source of the content
Time of tweet
2.
Increase activity to other social media sites
3.
Simple way to reflect your business' personality
4.
An online customer service and conversation tool
5.
A less time-consuming social media platform
6.
Access to a broader audience that will provide feedback on certain topics
7.
An alternative venue of information that followers will access anytime including nights and weekends
Source
:
http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/
Twitter Stats
1.
36% of marketers have found a customer via Twitter in 2013
2.
Businesses with over 1,000 followers generate more than 800 new website visitors a month
3.
69% of Twitter followers are suggested by friends
4.
The United States leads the world in Twitter activity with over 107 million accounts
5.
32% of all Internet users are using Twitter
6.
50% of users are using Twitter via mobile
Source
:
1.
http://blog.hubspot.com/18-fresh-stats-about-social-media-marketing
2.
http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/
3.
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
1.
Post regularly to establish a following base and to keep growing that base
3.
Establish a records retention strategy
4.
Promote your account by including icons in email signatures and on your website
5.
Engage followers by asking them questions or commenting on their tweets
6.
Favorite
- The act of saving a tweet to your list of favorites to keep a record of the tweet
Visit
http://sd/gov/twitter.aspx
to follow any of the State of South Dakota agency Twitter accounts.
Twitter allows conversation around an image unlike a comment featured on Pinterest
Unlike the relationship-based LinkedIn, Twitter allows you to follow strangers or potential customers
Twitter does not allow you to organize videos for commentary like YouTube
2.
Create a system in how your business approaches conversations on Twitter
Full transcript