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Digital Footprint

What digital footprint do you leave behind? You never get a second chance to make a first impression!

Derek Visser

on 17 January 2011

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Transcript of Digital Footprint

Behavioral targeting A digital footprint is the data trace or trail left by someone's activity in a digital environment. Interests Who are you? Friends Location YOU recommendations Digital Footprints The bright side The dark side Search keywords IP address
System Language
Screensize Databases How does it work? Cookies Digital footprints are the capture in an electronic fashion of memories and moments and are built from the interaction with mobile phones The Internet Personalization Self-Promotion What are Digital Footprints? Privacy issues What will your boss see
when Googling your name? Browserspy.dk Google Archive.org Technorati How do you express yourself? How do you express yourself online? SocialMention.com What if everything you do on the internet is visible, forever? You never get a second chance to make a first impression Where you've been Who was there Where you're going Tools The business of reputation management ReputationDefender.com ClipIt Meltwater News Tracebuzz.com Trackur.com Get promoted by others Web 1.0 Web 2.0 Active vs. Passive digital footprints Law enforcement Just leaving a bad impression The internet as we know it today http://prezi.com/b3rh1s1s0wxt/
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