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Did You Know?

Unpacking all the rhetoric of Did You Know 4.0.
by

Michael Darmitzel

on 28 April 2010

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Transcript of Did You Know?

Did You Know 4.0 video defined by mobility
Mobility: Anything, whether cultural, ideological, or technological, that is in a state of transition. Another key term: Connectivity Connectivity: "Captures the movement, exchange, intersection and crossing of news, ideas, products, capital, identities and politics" (Nayar 137). Introduction "Connectivity...is about a process that creates routes for goods, ideas, news money or sentiment to flow" (Nayar 137). Understand Mobility and Connectivity in light of three terms: Packaging: "A method of constructing meanings, assigning values and building opinions around a particular issue, commodity, service or condition of life" (Nayar IX) . Consumerism: The culture of consumption. Instead of emphasizing individual production as the means to sustain life, consumerism directs citizens of a particular market to buy commodities in leiu of independently creating them. Consumerism places the product above the individual and brand identity above self identity. Rhetrickery: "The whole range of shoddy, dishonest communicative arts producing mosunderstanding- along with other harmful results. The arts of making the worse seem the better cause" (Booth 11). The video About the way in which these terms are changing. About their mobility. Not so much about Packaging, Rhetrickery, and Consumerism as ideas in information-age culture as it is about how the recent technology boom changes these things. 1. How video applies to Packaging. Information in video packaged with copious amounts of statistical information.
Visually stimulating presentation of statistics, using many swift transitions and images common to the present age (e.g. cell phones, bulletin boards, facebook posts, etc.). Method in which video presents information contributes to its meaning. Video is about how swiftly culture is changing, so it moves swiftly
It is also about the impact technology has had on cultural mobility, so it uses technological imagery and sound
These various approaches collide to give the viewer the sensation that change is all around us, and technology is the catalyst for everything around us Recall: Packaging is the method by which we create meaning. Therefore, the way the video presents information is a direct result of how it is packaged for us to consume. The statistics in the video reveal the rhetorical appeal the authors are attempting to make; that of logos. They want to convince us with provable information. 2. Video as it applies to consumerism. Video not a comment on the culture of consumption itself. About how consumer culture is changing every day and why. Visually accentuates how our consumption has changed by revealing information on blackberry screens and other popular products unique to the information age. Once again, the issue is not consumerism, but how mobility affects it. Video implies that all things are in transition and asks us if we are ready for that. Consumerism is the term most intimately associated with connectivity. Evidence video uses for this is the evolution of the internet, social networking, and the speed at which these things absorbed into everyday culture. Uses specific example of the presidential election between Barack Obama and John McCain. When Barack Obama chose against using traditional campaign rallies in favor of utilizing facebook. He made 55 million dollars doing so. The interconnectedness of our daily lives changes who we are as consumers, and the video works to make that point on a visual level, and on an auditory one, with its fast-paced music that aids the visual transitions. The video implicitly comments on how people consume information as well. Video clearly calls on mountains of research, and draws numerous conclusions without stating that the information may itself be open to questioning. It works to show that everything is in transition without asking the viewers to question that notion. Thus viewers must look at this video with an eye for Rhetrickery. 3. Video as it applies to Rhetrickery Certainly many things have changed and are changing, but is this world truly in a state of total cultural, social, and technological revolution? The video presents this belief, and never asks the viewers to listen to another view. This may or may not be Rhetrickery, but viewers must consider motivation. In order to determine this, they must listen and fully synthesize all the information presented, the manner in which it is presented, and all the implications the information and its presentation could have for global information-age culture. In other words, what is the video suggesting? The suggestion is that the new, mobilized, interconnected world has and will continue to change everything we know about life. The video is packaged in such a way that the viewers are supposed to receive that idea, albeit shaded in a very specific way. The video suggests that our consumption patterns have already changed as technology has changed. This is a big idea. It is an idea worth questioning.
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