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Persuasive Writing: Elements and Techniques

This prezi will teach students the elements and techniques of persuasive writing. This is being taugh in correlation with propaganda, Aristotle's Rhetorical elements for persuasion, and George Orwell's, Animal Farm.

Megan Marshall

on 10 October 2013

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Transcript of Persuasive Writing: Elements and Techniques

Persuasive Writing
Concessionary Language
Qualifier Examples
Research (Credibility)
Differing Opinions
Common Groumd
Persuasive Writing:

Writing that is used to convince others to follow, believe,
and agree with our facts, opinions, and values.
All persuasive writing must have an argument. This
should be the main topic (subject) of your essay, and
it should be used to persuade your readers to side
with your point of view.

Your thesis statement should present your argument
to your readers.

What do you believe? What do you value? Should
others believe the same thing? Why is it important to you?
Your audience is considered those who will
be, or could be, reading your writing.

Who will they be?
How will you appeal to them?
Will they be interested in your topic?
Will they agree or disagree with you?
How can you change that?
When you think of writing persuasively, you must
think of how others will feel about your opinion.

Who will be opposing you?
Why will people not side with you?
What kinds of ideas should you have to counter their
In order to fully persuade someone that your idea,
beliefs, values, etc. are the best ones to have, you must
discuss why others are not.

Do this respectfully, but assure your audience that your
point of view is the one to follow.
Show your readers (those who oppose and those who follow) that you have common ground
with them.

For example, you may find yourself supporting a war, but your audience does not. How can you relate to them?
Common Ground:
You want the troops to arrive home safely, as do they.
NEVER go into a persuasive writing with the idea
that you know it all and won't have to back it up.

No one likes to follow someone's ideas or opinions without having a reason.

If you think that you should be eating ice cream every day, tell us the facts. What are the benefits?

ALWAYS remember to cite your information. If you tell me eating ice cream fills your stomach with Vitamin C, I want to know how!
If you do not write with confidence in your opinion, your readers will not have confidence in your opinion.

Fully stating your argument, providing evidence to support your argument, and showing opposing views to your argument allow your reader to see the confidence that you have in your beliefs.
Qualifiers and intensifiers are words or phrases that are added to another word to modify its meaning, either by limiting it (He was somewhat busy) or by enhancing it (The dog was very cute).

Qualifiers cause the reader to question your opinion, but allow you to present a "confident uncertainty."
Elements and Techniques
Persuasive writing is not necessarily easy.
You MUST be sure of your opinions and ideas in order to fully persuade someone else that they are worthy of being believed in as well.

The key is to always:
1. Form an opinion--state a strong thesis
2. Provide evidence --For your opinion and opposing views
3. Always cite your sources
4. Consider your audience--do they believe the same or differently than you?
Concessionary language allows you to show your ETHICAL appeal. It helps you entertain the differing points of view.
You are making a concession by noting and explaining views that differ from your own.
Full transcript