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Haidilao Hot Pot

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Dorothy Guo

on 19 November 2012

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Transcript of Haidilao Hot Pot

A very clean and neat eating environment. Hot Pot Traditional Food in China Achievements Published in the Chinese version of Harvard Business Review in April 2009. Made a profit of 1.5 billion CNY in 2010. (22 million USD in 2010.) Opened 71 branch restaurants in 15 cities in Mainland China plus Singapore. Preparing to operate another 6 branch restaurants in mainland China such as Guangzhou, Xiamen and one branch in Los Angeles. One of the Top Ten most popular hot pots in China. Food in Hai Di Lao Hot Pot Does Hai Di Lao Hot Pot beat its competitors only with delicious and fresh food? Absolutely NOT!!! What makes customers
like Hai Di Lao Hot Pot? Environment Service You will never feel bored when you are waiting for a table. The attendants have very good serving attitudes. The attendants do a lot for customers. The Growth of Hai Di Lao Hot Pot Hai Di Lao CO., LTD was founded in Sichuan, China by Yong Zhang in 1994. Yong Zhang opened his first branch in the city of Xi'an in 1999. Now Hai Di Lao CO., LTD has four logistics distribution centers and one material production center. Now Hai Di Lao CO., LTD has 71 branches in 16 cities and is planning its international business goal. What makes Hai Di Lao Hot Pot so successful? External marketing Internal marketing What makes Hai Di Lao Hot Pot so successful? Recruit employees Empower employees Employee promotion Employee retention Employee retention Training Free dorm Salary to parents Vocation Education of employees’ children Stock Instinct of senior management or entrepreneur and precise marketing research? Resources: http://baike.baidu.com/view/237739.htm http://e.weibo.com/haidilao?ref=http%3A%2F%2Fwww.weibo.com%2Fdorothygs%3Fwvr%3D3.6%26lf%3Dreg http://www.haidilao.com/ Thank you ! Xianglong Li
Dorothy Guo Word of mouth QUESTION
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