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Avneet Chahal

on 25 October 2012

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Transcript of Cola-Cola

History of Coca-Cola Roberto Goizueta Lessons learned from Roberto Goizueta Fun facts History of Roberto Goizeuta This is Frank Robinson.
He gave the formula invented by Dr. Pemberton the name Coca-Cola. He used his fine print to write Coca-Cola. He gave Coca-Cola its logo. This is Asa Griggs Candler.
Mr. Candler had one glass of Coca-Cola and was sold on the product. This is John Stith Pemberton.
Dr. Pemberton invented the
formula for Coca-Cola. In 1899, two lawyers, Benjamin F. Thomas and Joseph B. Whitehead, came to the Coca-cola head office to make a deal with Mr. Candler. They were willing to take of the job of bottling Coca-Cola. Quotes and Speeches This was the second design of the Coca-Cola bottle. However because the drinks were often put in ice boxes the Coca-Cola name on the bottle would fall off. Also due to the common shape of the bottle, no one could tell if it was Coca-Cola or a phoney. In 1915, Coca-Cola came up with a bottle that would stand out from the rest of the competition. It was called the hobbleskirt. In 1957 Coca-Cola change the shape of the bottle to a shape that would fit an individuals hand perfectly, avoiding any discomfort. In 1960, Coca-Cola also began to develop Coca-Cola cans. In 1955, Coca-Cola introduced three different
sizes, the king size which was 12 ounces, the
family size which was 26 ounces and 10 ounces
which was standard. In 1977, Coca-Cola launched new packaging for Coca-Cola. The new packaging was with plastic bottles. Fun Fact # 1

Coca-Cola can be used to help cure jellyfish stings. Fun Fact # 2

Coca-cola means “to make mouth
happy” in Chinese Fun Fact #3

After drinking Coca-Cola, because
it is such a unique taste people
forget the flavour of it.However, the customer remembers that it tastes
good, so they will want more Coca-Cola. Fun Fact #4

Coka-Cola was first green before
caramel colouring was added. "I can truthfully say that I haven't seen smiles spread over a bunch of boys faces as they did when they saw Coca-Cola in this godforsaken place."
- WW2 solider "Travel where you will, anywhere in the world, and you will encounter Coca-Cola -- on clothes, in signs, on packaging, in art -- everywhere."
-JUDITH EVANS Fun Fact # 5

Coca-Cola is called “Coca-Cola”
because of the original ingredients
used, Coca leaves and Kola seeds. "If you take risks, you may fail. But if you do not take risks, you will surely fail. The greatest risk of all is to do nothing."
-Roberto Goizuta Why Coca-Cola Management Excelled Coca-Cola began to excel in the late 1800s and the early 1900s. Their have been many reasons to the success and globalization of Coca-Cola. However two key ideas gave Coca-Cola its success today, both ideas were from Asa Candler. The first idea was sampling, Candler believe if you bought everyone a Coca-Cola they would be sold on the product after the first drink. The second idea was by advertising the product on everything; books, calendars,hats etc. In 1924, Coca-Cola began to sell Coca-Cola bottles
in a wooded box with 5 more bottles so it is easier to carry and more accommodable for an average sized family. Coca-Cola by the 1980s, plastic bottles had become the
most used packaging for Coca-Cola. In 1919, after WW1 the Great Depression hit.
Times got harder for Coca-Cola, due to the
tax added on sugar. 1918-1919 When WW2 began, similar to WW1 Coca-Cola was
a huge consumer of sugar. However, in WW2
Coca-Cola took a different approach. 1902-1918 By the time WW1 began Coca-Cola was the worlds largest consumer of sugar.
Coca-Cola's market began to decline. When the 1930's came, people were no
longer struggling. 1930s 1939-1949 After WW2, many Americans remember the contributions that Coca-Cola made to war. 1940s-1950s 1950s brought in new packaging to fit the
traditional family requirements. 1960s was the start to new times of continuous cultural changes. 1950s-1960s 1970's Coca-Cola was a globalized organization.
In 1970 Coca-Cola shot a commercial that showed people around the world all joining together to
singing a song about unity. 1970s In the 1980s, Roberto Goizueta became the CEO.
This was also the addition when Coca-Cola
began to decline. 1980s Observations Advertisement Slogans Coca-Cola sales decrease during winter. So Coca-Cola shaped the image of Santa Claus and made it the main winter advertisement. In the 1900s, women and class was demonstrated in advertisements. Indicating drinking coca-cola give you class, and shows a life of luxury. Coca-Cola contributed to WW2, the took a lost by selling Coca-Cola for 5 cents. However, in American, Coca-Cola sent out advertisements with troops many times. through the advertisement they would indicate, "The troops drink Coca-Cola you should too." An advertising technique that Coca-Cola
continued to use, is having beautiful women drinking Coca-Cola. Coca-Cola have always related their advertisements with refreshing. In the busy life style many people live in during the 1920s and 1930s, Coca-Cola advertised it gave you a cooling lift and it gave you a break. In many ad's during that time frame, they also advertised a life of luxury. "Imagine life as a game in which you are juggling some five balls in the air. You name them - Work, Family, Health, Friends and Spirit and you're keeping all of these in the Air.
You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four Balls - Family, Health, Friends and Spirit - are made of glass. If you drop one of these; they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for it."

-CEO of Coka-Cola Bryan Dyson It’s The Real Thing This slogan, was one of the most famous slogans that Coca-Cola has ever had. 1948 and 1970 The Pause That Refreshes 1929 Many slogans we based on refreshing. This slogan fit in perfectly, during the great depression. Relax With The Pause That Refreshes 1947 and 1960s This quote fit very well because of the busy life style and culture change that was happening during these times. You must take chances and
if you fail, you get up
and try again When you deal with people of
high influences , you should
stay in touch and on their good side because you never know who will rise in power If you want to achieve greater
power, you must allow yourself
to look foolish to become
knowledgeable Roberto Crispulo Goizeuta was born in Havana, Cuba on November 18th,1931 and died on October 18th, 1997. After Roberto Goizeuta took in charge in he raised the Coca-Cola market value immediately. By the end of his 16 year career as Coca-Cola president he raised the market value from 4 billion to 150 billion. Roberto Goizeuta graduated from Yale university in 1948 with a bachelors degree in chemical engineering. Roberto Goizeuta was a hard working man who quickly rose through rank. After J. Lucian Smith (the Coca Cola President during 1974-1979) resigned, Roberto Goizeuta was offered the job in 1979. Roberto was known for taking risks. He
emphasized the power of a risk and the
learning acquired from them as well. "If you take risks, you may fail.
But if you do not take risks, you
will surely fail. The greatest risk of all is to do nothing." History of Roberto Goizeuta History of Roberto Goizeuta If we could, we would want to know 1) Is there any decision that you made and
regretted it?
2) How was your management technique
different from previous CEOs of Coca-Cola
3) What did you do to drastically increase the market value by so much of Coca-Cola Roberto brought up the market value from $4 billion to $150 billion Coca-Cola brought back the slogan 'Its The Real Thing' after Pepsi began to increase profit. Bottle sizes changed to
fit needs of house wives
in 1955.
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