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Andrew Hartwell's Resume

Presentation of my work experience, with examples of copywriting work.
by

Andrew Hartwell

on 11 February 2014

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Transcript of Andrew Hartwell's Resume

A Prezi Resume
Andrew Hartwell
Who is Andrew Hartwell?
Education
Field Organizer,
Organizing for America, Virginia
Worked to Re-Elect the President:
University of California, Los Angeles
Class of 2009
BA in History, with a minor in Political Science
Junior Account Executive,
Geto & de Milly, Inc.

September 2012—November 2012
Only campaign representative in Brunswick County.

Recruited and trained volunteers.

Managed phone-banks and door-to-door canvasses.

Entered data into the Votebuilder Action Network.
A Professional Social Media Manager.

A First-Rate Copywriter.

A Strategic Thinker.

A Google Analytics Guru.

A Skilled Written and Verbal Communicator.

....and so much more!
Results:
SaveLiveMusicOnBroadway.com
After a Broadway show replaced live music with recordings, we worked with The Council For Living Music to create http://www.savelivemusiconbroadway.com in order to raise awareness of the threat to live music on Broadway.

I ran the campaign's Facebook and Twitter accounts and wrote and monitored targeted ads on Facebook and Google to build networks of support. In addition to writing the site's official blog, I wrote tweets and Facebook posts. I also compiled regular analytic reports to keep clients and supervisors appraised of how the campaign was going.
The "Save Live Music on Broadway" Facebook Page built a community of 20,000 fans, and our petition to keep Broadway live received thousands of signatures.

The show which used recorded music ended up performing poorly and barely lasted a year.
October 2010—June 2012
A boutique public and community relations firm in New York City.

Here are a few of the things Andrew did there:
Here are a couple examples of Facebook ads I wrote for this campaign:
JusticeForJazzArtists.org
As part of an ongoing campaign for better treatment for jazz musicians, I helped design the site
in addition to running their social media profiles and Facebook ads.
Here is a YouTube video I edited showing theatergoers reacting to the idea of recorded music on Broadway:
Result:
Over 15,000 supporters joined the
Justice For Jazz Artists Facebook Page.
Here are samples of the Facebook Ads I drafted for this campaign:
SaveTeenRapp.org
After funding was cut for the vital Teen Relationship Abuse Prevention Program, or RAPP, I designed and built the WordPress site,
, which helped generate democratic pressure on the New York City Council. I also drafted and sent out press releases and responded to press inquiries.
Results:
Hundreds of emails were sent to the City Council though our site.

We received coverage on local news and in community papers, such as this NY1 piece: http://www.ny1.com/content/top_stories/163043/-rap-for-rapp--student-winners-perform-at-brooklyn-borough-hall-plaza

The City Council ultimately decided to restore $3 million in funding for RAPP.
We also invited students to participate in a "Rap For RAPP" contest, which I designed this flier for:
Other:
Read blogs to stay on top of the latest practices in social media marketing.

Designed the Wordpress site http://www.SaveStVincentdePaul.org to fight to landmark a historic French church.

Attended strategy meetings with major clients.

Reseached advertising prices and entered them into Excel spreadsheets to help clients make informed decisions.

Regularly handled routine office work.
Results:
My volunteers made thousands of calls to get out the vote in the last days of the campaign.

The President won the county with more votes than he received in 2008.
On the ground representative of the Obama re-election campaign.
Other Employment
Associate,
Urban Outfitters
October 2010—April 2011
Cashier at Urban Outfitters' biggest store in New York, on Fifth Avenue.

Responsible for customer service and product knowledge.

Rated by manager as one of the top customer service
providers in store.
Associate,
UCLA Dining Services
Worked as cashier at Puzzles and Bruin Cafe, two of the most popular restaurants serving the needs of the UCLA student population. 

Responsibilities included providing excellent quality customer service in a high volume, fast paced environment while taking meal orders.
Here are a some of my favorite blog posts I wrote for this campaign:
http://savelivemusiconbroadway.com/archives/842

http://savelivemusiconbroadway.com/archives/783
Contact:
andrewchartwell@gmail.com
http://www.linkedin.com/pub/andrew-hartwell/27/645/238
October 2007—December 2008
http://www.saveteenrapp.org
http://www.justiceforjazzartists.org
For text version of resume, visit http://goo.gl/EWDw5
Just use the arrows below to navigate.
Where is Andrew Hartwell?
He's lived in California, New York, and Virginia, but is currently based in Madison, WI.
Thanks for taking a look at my resume!
Social Media Specialist,
emedia
March 2013—Present
Manage social profiles for five different specialized brands, plus the corporate social profiles for this international business-to-business content marketing firm. Duties include promoting our branded content across the social media universe, finding and promoting articles that are relevant to our audience, and building engagement with online influencers.
Successes (so far)
Nearly 2,000 new Twitter followers.

Over 2,600 retweets and mentions on Twitter.

Over 6,000 clicks on tweeted content.

Brands on Google Plus have also been built from an initial average of less than 10 followers to an average of over 125 followers each.

All within less than a year! Wow!
Full transcript