Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Nike - New Product

No description
by

Chi Chít

on 4 June 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Nike - New Product

Speaker 1
Chi Nguyen
Product Strategy
Core customer value
Actual Product
Augmented Product
Brand name
Features
Quality level
Packaging
Design
Delivery and credit
Product support
Warranty
After-sale product
Actual Product
Brand:
Design:
Nike
Features
Tracks steps, distance, calories burned, stairs climbed
Timer, stopwatch, heart rate
GPS, location, weather
Wireless, Bluetooth, earpice
Music

Packaging
Augmented Product
1 year international warranty
7 days one to one exchange
0% installment
Light
Advanced technological
Convenience
High
Quality level:
Product support
Speaker 2
Jessica Tran
Price Strategy
Chi Nguyen - CT0201379
Jessica Tran - CT0205565
Darren Sim - CT0203620
Phoebe Goh - CT0211372
Adam Lim - CT0204628

Speaker 3
Darren Sim
Place Strategy
Channel 1
Producer
Consumer
(Directly)
Corporate Vertical Marketing System
Exclusive Distribution
Unique, special

Only available at Nike outlets
Major Logistics Functions
Warehousing
Warehouse
Speaker 4
Phoebe Goh
Promotion Strategy
Advertising
Sales Promotion
Personal Selling
Public Relations
Direct Marketing
Billboards
Commercial
Pop-up ads on websites
Early-bird

SGD$200 voucher
Membercard
Transparent information
Consult customizing
Send direct mail
Road shows
Sponsor celebrities
Special events
More for More
Positioning
Differentiation
Speaker 5
Adam Lim
Positioning and Differentiation
Product
charge a higher price to cover the higher costs
Image
Product Differentiation
Image Differentiation
Unique

Fashionable

Better quality

Cristiano Ronaldo
Value Based Pricing
Product Mix Pricing
Optional - Product Pricing
(Accessories go with the main product)
Membercard
Roadshow
Just Run Glasses
References
Armstrong.G./Kotler.P./Da Silva.G. (2005). Marketing: An Introduction - An Asian Perspective (7th ed., pp. 337-342). Part III: Designing a Customer-Driven Marketing Strategy and Marketing Mix. Chapter 9: Pricing Considerations and Strategies. Pearson Education Inc. Singapore.
Kotler.P./Keller.K.L./Ang.S.H./Leong.S.M./Tan.C.T. (2006). Marketing Management: An Asian Perspective (4th ed., pp. 599-637). Part 7: Communicating Value. Chapter 18 -19: Managing Mass Communications; Managing Personal Communications. Pearson Education Inc. Singapore.
Kotler.P./ Armstrong.G. (2012). Marketing: An Introduction (11th ed., pp. 224-227). Part 3: Designing a Customer-driven Strategy and Mix. Chapter 7: Products, Services, and Brands. Pearson Education Inc. Singapore.
John K. How to promote your sales promotion. Tightwad Marketing. Retrieved http://www.tightwadmarketing.com/promote.htm
Chiamin.L. (May, 2011). Current use of marketing communication in TECO and Sandvik’s online branding. Retrieved http://www.diva-portal.org/smash/get/diva2:452413/FULLTEXT01.pdf.
Shaheel.A. (Apr 30, 2013). NIKE - Segmentation & Targeting. Slideshare. Retrieved http://www.slideshare.net/arveen/nike-segmentation-targeting
Bhasin.H. Marketing Mix of Nike. Retrieved http://www.marketing91.com/marketing-mix-nike/
Nike Case Analysis. Retrieved from http://www.123helpme.com/nike-case-analysis-view.asp?id=166596
Suppliers and Distribution are owned by Nike
Matching with others product (FuelBand, Nike+ Sportwatch,etc.)
Cost Value Pricing
Unique

High status item

Cost-plus pricing
Market-Skimming Pricing
A prestige quality of product

Fewer competitors

Prices change based on Product's characteristics
Price Adjustments
Psychological Pricing
(Same product, Different price)
Everyday athlete, sports person

Total cost fixed $800, no bargaining
Standard Glasses: $800
Customized Glasses: Extra $50
Q&A
Thank You!!!
Full transcript