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Limitations of the Plan
-Porter’s 5 Forces Model
-5 C’s Analysis Model
-Perceptual Map of Telecom Brands
-Strategic Problems Vs Tactic Problems
Potential Problem Analysis
-Djuice Brand Pyramid Analysis
Decision & its Analysis
Communication Campaign Potential Problem Analysis Limitations Of The Plan Case study & some websites have been taken as sources of information.
Strategies are suggested on the basis of secondary research and focus group discussion.
Activities are proposed while keeping the limited marketing budget in view(PKR 5 million). UET-IBM Scholars Team Umer Saleh
Ali Imran Baig
Hassan Askari Thank You