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Untitled Prezi

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umer saleh

on 5 June 2013

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LMEC Colloquium 2013 Djuice Marketing Plan What We Are Going To Present Situation Analysis Problem Analysis Decision, its Analysis & Communication Campaign Introduction of Team
Limitations of the Plan
Situation Analysis
-Porter’s 5 Forces Model
-5 C’s Analysis Model
-Perceptual Map of Telecom Brands
Problem Analysis
-Strategic Problems Vs Tactic Problems
Potential Problem Analysis
-Djuice Brand Pyramid Analysis
Decision & its Analysis
-Big Idea
-Brand Promise
Communication Campaign Potential Problem Analysis Limitations Of The Plan Case study & some websites have been taken as sources of information.
Strategies are suggested on the basis of secondary research and focus group discussion.
Activities are proposed while keeping the limited marketing budget in view(PKR 5 million). UET-IBM Scholars Team Umer Saleh
Waqas Altaf
Ali Imran Baig
Hassan Askari Thank You
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