Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Video

No description
by

Hamid Jahangir

on 18 July 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Video

Marketing Team
Hamid
Janani
Karthik
Nieves
Taha
Niranjan
Market Research
Strategy & Product
STP
Branding &
Communication

Product Line &
Pricing


Current Position

"Doing what has never been done before"
(Sony's Spirit)
Growth drivers
Stable profit generators
Area focusing on volatility management
Sony's Corporate Strategy Meeting
More Investments
Innovation
Increase User Network for Playstation

Growth
Drivers
IFE Existing Problems
Quality
Games
No interaction
Lack of excitement
Ergonomics
Content
Headphone
Touch control & Display
Survey Results
Current Players
Strategy
Goal:

Revenue of € 1 billion by 2019
Approach:

Development of New service/ product to establish new business segment
Product:

In-Flight Entertainment System (IFE)
B2B
(Sony to Airlines)*
vs. B2C
(Airlines to End User)
OLED Display Panels
Ultimate Gaming
Smart Control Systems
Virtual Reality
Social Seating
Interactive Dining
& Services
Onboard Shopping
Airshow
3D Maps
Flight Information
Updates
Movies, Music, TV Series
& Live TV (Sky Play)
Motion Sensing
HQ Noise Cancellation Headphones
Joysticks
24 Hour Support
(Repair & Maintenance)
6 Years Warranty
Crew Training
IFE Installation
Positioning
Brand Identity
B2B - Communication
Trade Shows
Buying Center
Initiator
Decider
Influencer
Buyer
Exec. VP & Chief
Commercial Officer
CEO & Chairman
President Group
Services
Government of Dubai
B2C - Communication
Simulators in Airports
Ingredient Branding
Product Variants
Product Mix Pricing
Product Variants Pricing*
Captive Product Pricing
Luxury - € 60,000
Classic - € 40,000
Premium - € 50,000
Licensing charges for
New Movies & Music
New Games
New TV Shows
30% Discount for SonySky users
* Per Seat
Pricing - Calculation
Example:
Total Revenue: € 5.1 Billion
The NexGen Entertainment
Fairly
priced
Entertainment
Globally involved
Supremacy
Brand
reliability
High quality
Hardware availability
Awards
Entertainment
Customer
loyalty
Splendour
Customer
market
Discounts
End-User
benefits
Colourful
Play logo
Flights
Cargo
Passenger
Government
Military
Commercial
Private
Charters
Geo-Focused
Network
Intercontinental
Network
Global Luxury
Connector
Traditional
Value
Ultra
Value
...
World's Best
Airlines
Most Improved
Airlines
Best Leisure
Airline
Best Inflight
Entertainment
...
Fleets in
order
Fleets in
service
Order>=80
Order<80
Segmentation
& Targeting
* Area of focus
Full transcript