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Conceptos Centrales del Marketing

TERMINOLOGÍA BÁSICA
by

roberto quintanilla

on 7 February 2013

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Transcript of Conceptos Centrales del Marketing

Conceptos Centrales del Marketing Maestro Roberto Quintanilla Target
Nicho de Mercado
Segmentación
Defina

Necesidad
Deseo
Exigencia
COMPETENCIA:

Plenaria:
¿En su negocio, en qué le ayuda la competencia?

¿Es importante la Competencia? Posicionamiento
Diferenciación
Branding
Top of Mind
Master of Mind ATL
BTL
PROMOCIÓN
PUBLICIDAD
DATOS PRIMARIOS Y SECUNDARIOS
MARKETING MIX ¿Cómo juegan las necesidades?
¿Se crean?
¿Por qué compramos y para qué?
Full transcript