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Watertite Proposal

A Business Idea worth Listening to

Michelle Gounden

on 13 October 2012

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Transcript of Watertite Proposal

CASE-STUDY2 The Opportunity Action 1: Notes The Situation Murrays Story Available Solutions Contents Page Notes b) ______________________________________ Case-study take aways c) _______________________________ a) ______________________________________________ In short... Matrix Partners preso! Harvard Business Review How to lower the cost of enterprise sales? Solution And now I have
BIG Problem! This is the result xxx w _ _ _ _ _ _ _ _ _ a e i e The Product CASE-STUDY Market &
Branding Step Two Step one Three Solution description Results Step four? The Cost to Acquire a Customer (CAC) exceeds the Life Time Value (LTV) a customer brings us. This is my third go-around selling to large enterprises, SkyStream, Kontiki and now Qumu.

I like to explain to you the problem the way I see it, the changes I suggest to avoid making the same mistake again. and Travels to Clients Financial Outlook CASE-STUDY3 Action 2: Action 3: And now all is right again Where did you apply the solution Providing Waves of Protection to South African Surfers 2000 2010 2005 2002 March (cc) image by jantik on Flickr Timeline Market User Repeat user Some Many Few potential Visitor Segmenting the Market @InspireKaizen It's just NOT GOOD ENOUGH! What's on the market?? Dear General Public... My Car Keys are attached to my car here... Lock- cutter anyone?? But these tend to be Bulky or Uncomfortable... Questions? My Business Idea Acknowledgments TOP (from left to right): Yeshvika Bahadur, Anna Ziajka, Carl Wolf
BOTTOM: Michelle Gounden, Jenna Mandy, Sarah Pennington Packaging There is no convenient place to store car keys when in the water Give keys to the car-guard for safe-keeping Car theft is a known issue in the water-sports industry 1. Product Solution

2. Marketing and Branding of Product

3. Operations Strategy

4. Risk Analysis

5. Financial Viability

6. Sustainability What will be covered? There is a latent demand in the market to address these issues A new product development opportunity is spotted Components
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