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Transcript of Typography
-Define/Distinguish the following:
-Appropriate Font Style
-Differences between Typographical Adjustments What is Typography and Why is it Important? -Typography is the style and appearance of printed matter due to the art or process of setting and arranging types and printing from them.
-Why is Typography important?
-Type is everywhere around us. The organization of type and the implementation of it is seen in our everyday lives. The ability to use typography well can enhance the work produced by an individual. Kerning- the process of adjusting the spacing between characters in a proportional font, usually to get a visually pleasing result.
Kerning adjusts the space between individual letter forms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters. In a well-kerned font, the 2-D blank spaces between each pair of characters all have similar area. Definitions Kerning Pairs: The OpenType format permits group-based kerning, which produces kerning for fonts that have a large number of glyphs. Instead of designating the kerning for ‘Va’ and ‘Vá' separately, all diacritics with the base letter 'a' are placed into a group and the kerning between V and this group is specified.
There are exceptions, e.g. for ‘Vā’, to the group. Group-based kerning is supported in nearly all modern office and desktop publishing applications. Definitions Auto Kerning: Some typographic programs provide an auto kerning feature. Auto kerning simply takes into account a predetermined list of common kerning pairs, and if the outlines of two consecutive glyphs are spaced too far apart, makes a kerning entry.
Auto kerning is especially useful for kerning multi-language fonts. However, it is rarely a good alternative for manual kerning, because some computers may decide based on programming that something looks pleasing, but a human reader would realize the spacing could be improved. This illustrates the flaw in relying solely on the Automatic option. Definitions Manual Kerning: is adjusting the space between two characters, which is the most important letter-spacing feature as it’s the only one dependent on your eyes. Manual kerning is what you’ll use to fine-tune your text after all other options have been adjusted.
Tracking: Adjusting the space between a selected range of characters is called “tracking.” Instead of applying an individual amount between a pair of letters, tracking applies the same amount to all of the characters that are selected. Because tracking doesn’t take into account the shapes of the letters, it’s really only useful to get a start on adjusting the space—you’ll still need to fine-tune with manual kerning.
Range Kerning: Controls the space between all characters in a selection
http://www.kwilliamsen.com/timeline.html Typographical Problems -Overuse of capitalization
-Readable fonts (All)
-Confusing Tracking and Kerning
-Mixing too many typefaces and weights
-Not using serifs for lengthy materials
-Printing similar values of color on top of one another