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Projects developed during the Second Baltic conference on ESD.

More than 120 participants from countries surrounding the Baltic Sea gathered in Jurmala between 12th-14th December 2014 to explore new methods and partnerships to advance educational initiatives related to sustainable development.
by

Jesse Schrage

on 18 January 2016

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Transcript of Projects developed during the Second Baltic conference on ESD.

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March
April
April 4
Plannend Presentations April
San Francisco
April 12
Amsterdam
April 16
Rio de Janeiro
April 24
Boedapest
June
July
August
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May
Project A
Project B
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Timeline
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Education for Sustainable
Development
around the Baltic Sea
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Enhance professional development skills
IBA facilitator training
Workshop on ESD materials
Third ESD school conference.......
Thank you for your participation ....
Special thanks to ...
Second Baltic Conference
on Education for Sustainable Development
How can we work and learn together for a strong ESD around the Baltic Sea Region?
A multitude of cultures, of practices, of backgrounds ...
Involve more actors across all levels to improve the quality of life
Actors
Students of all levels, teachers, parents, local authorities, local businesses, mass media, local NGOs, pensioners, allumni
Target Group
All people in local communities
Vision
Glocalization of rurban areas
Contact Person
Olga Madison, olgamadisn@yahoo.com
Svetlana Marchuk, marsam9@inbox.ru
Project Content
Involve all stakeholders of local comunities in solving local SD problem
s
Local community based ESD
Eco-Cluster
Actors
Project Content
Target Group
Vision
Contact Person
Actors
Project Content
Target Group
Vision
Contact Person
I’m an agent of changes
Actors
Local school, citizens,
community, municipality,
companies, NGOS,
universities
Project Content
Research of individual values in local communities, plan for further development, evaluation of everyone input, project is continuous a lot of various activities.
Target Group
Citizens of local communities.
Main target group is youth,
some local authorities.
Vision
How to make a person take the ownership over the changes in the community?
Contact Person
Svetlana Yakubovskaya
Media's power to make a change
Actors
:
Media (social media?)
WWD (World Wide Fund?)
Teachers
Sustainable Development professionals
Companies
Project Content :
Target Group:
Journalists
Vision:
Helping media to come up with more influential content regarding ESD.
Contact Person:
Ea Maria Blomqvist
ea.blomqvist@abo.fi (Facebook and Linkedin)
How to Involve Students into SD?
Actors
Project Content
Target Group
Vision
Contact Person
Reaching social cohesion by networking with local governments and enterprises (engaging local communities)
Project Content
Target Group
Vision
Contact Person
Individuals for sustainable development
Actors
Project Content
Target Group
Vision
Contact Person
Envisioning a sustainable community based future
Actors
Project Content
Target Group
Vision
Contact Person
Actors
Project Content
Target Group
Vision
Contact Person

Ostap Stasiv
ostap.stasiv@gmail.com

Nadezhda Kuleshova
nkuleshova@gmail.com
Svetlana Biran
s.biran7@mail.ru
Natalja Demjanenko
nataljadem@yahoo.de
This conference was made possible thanks to:
Volunteer Natallia Khatsialouskaya
Volunteer:
Hanna Aliakseyenka
Volunteer: Alivija Kovalova
Volunteer: Nana
Volunteer Olena Kuzan
Volunteer
Agnė Pečiūraitė
Volunteer Goda Gausaite
April 2015
June-July 2015
ESD discourse is weakly localized and not enough connected with local community life
Challenge
Challenge:
How to increase public awareness about ESD?
Organizing a meeting for media (social media?) people, workshops for journalists, sharing influential stories,
Creating green jobs and reviewing rural
communities by learning sustainability.
Functioning, independent co/operatives for transport and food production.
Rising awareness of and about sustainability. Sharing sustainable governance and economic models
through formal and informal education and motivating, energizing communities for a new vision




The same as actors because it is us,
doing something for ourselves and together


Actors
Schools, Universities, Local Governments,
Companies NGO’S, also private people

Charles E. Roberts +358 503 406 156
e-mail: charles358@gmail.com
Train teachers in a better way so that they will motivate students.
International meetings for headmasters to discuss the idea; national trainings for teachers & pre-teachers; a platform for teachers to interact, report on tasks, share materials, summer schools; plans for bigger changes.
How to engage people of colour in the struggle for sustainability?
School teachers and administration, teachers' educators
In-service and pre-service teachers
Develop and equip communities with methods to :
-create sustainable visions
-implement actions towards the vision
Communities
Volunteer:Marad Beridze
Propose multi-stakeholder approach at the local level
and propose appropriate local solutions
Different levels and
stakeholders
Marilyn Mehlman
Group 1
Creating life long thinking by increasing the understanding of ESD concept
Educational Reseach Academy: international
summer schools
Reseachers
Teachers and Trainers
Rea Raus
Students, children, teachers,
retirees
Sofia Savelava
Engaging people of colour and minorities in sustainability
Adding another dimension to the struggle for sustainability
-widespread essential values of the Earth Charter
- execute series of workshops for families on sustainable issues (Indoor, outdoor games, discussions)
-interactive demo exhibitions
-study course for multiplicators
- 3 locations of execution (Latvia, Belarus, Ukraine)
Families become aware and get the
knowledge on issues of SD and are
enouraged to change their habits
Stakeholder analysis, leading to quantitative and qualitative research on specific minority groups in t Baltic States;
evaluation of research results that informs the development of a tool, to enable accessibility of minorities to the implementation of sustainability policy.
NGOs and state educational establishment
Multiplicators
Families
Family as the first step to sustainability
To increase the participation of each individuals in the community life by spreading out the Earth Charter values that will insure local sustainability
Education institutions
NGOs
Regional Goverment
People of colour minorities in the Baltic States
How to make a person
take the ownership over
the changes in the
community?
Background:
Media create agenda for society, politicians and decision makers. It is a powerful tool to teach people about ESD, however, sometimes it lacks time, channels or interest to make the impact as it is mostly run by popular content.
Inclusive socioeconomic development to
meet the needs of a safe ecological
space for living
-Needs assessment of communities
-Assessment of SH needs to meet the ecological space for living
-Negotiation between actors
-Trainings
-Promotion event
Authority, NGO, educators
food producers and services
Communities and
consumers
Tamara Malkova
Zuzanna Naruszewicz
zuzanna.naruszewicz@ceo.org.pl
Students' lack of motivation to learn more about SD is often the result of ineffective teaching of this subject and incompetence of teachers.
Comments from the panel
Comments from the panel
Comments from the panel
Comments from the panel
Comments from the panel
Comments from the panel
Comments from the panel
Comments from the panel
Comments from the panel
Comments from the panel
The panel articulated the idea that the project will gain strength if the goal of the initiative is better framed and more clear to understand. This might require the project coordinator(s) to develop indicators of success or measurement. By doing so the project will gain strength, clarity and direction. The panel also stressed the importance of communication in delivering the project content. The use of e.g. metaphors was not recommended as it might confuse the public of the project’s aim and the role that the wider public can play in it.
Focus was on engaging people in discussions and meet people “where they are” sort to speak. Communication is crucial!

The panel recommended the project coordinator to start planning the project with a prototype (i.e. locally), on a small scale as this would enable to identify the important actors and leverage points of the project. At the same time, there are similar communities around Latvia, the Baltic Sea and Europe (such as the transition town movement) whose experiences would be of great help and inspiration.
The panel stressed the need to identify the scale at which the project should be taking place, as it will also ask the coordinators to clearly identify the needs, resources and visions of the project.

Marilyn Mehlmann from Global Action Program (GAP International) would be a useful contact in regards to this project as she has an ongoing project in relation to food and has experience in the area as well.

Similarly to group2, the panel explained that a first step for group3 would be to look at experiences from transitions towns and eco-schools from Europe to see how their work and know-how can be included in the development of the project. Furthermore, the outline and development of a project process was seen as crucial as it would enable the project coordinators to clearly identify the next steps to take.
Inclusion of the local community into this process was also highlighted.
Finally, focus was put on the need to define a good process and addressing the actors and target groups as well as how to do it (how is as important as the goal)

Focus was put on the need of the project to develop and articulate a process that would directly engage the project’s target group. By actually starting and initiating the project, the panel believed that the people involved in it will become owner of that change as well as involved in it. It was stressed that it is by doing that learning will occur. Emphasis was also put on involving all ages in different ways together into the project so as to ensure that the change is community-wide and access all areas of society. Responsibility and leadership, was explained, will emerge naturally after this initial step.

Instead of “Ready, aim, fire!” do Ready, fire, aim! While engaging people they will change their attitude.

It was discussed that the need to offer an incentive for journalists or people involved in the media to address the important issues of sustainability was crucial. While initially skeptic, the panel recommended that this could be under the form of professional development workshops, or lectures on ESD, with the aim to deepen their knowledge in that field. Resources (financial, time, material) for this project will need to be found.
An alternative approach proposed by the panel is to create a new network of different actors (media, corporate sector,…) that could bring sustainability issues onto the public stage. This approach was seen as having the capacity to be built on already existing networks with actors already sensitive to ESD and the issues it is attempting to address. Also use of social media, as a means for how the society could promote ESD/ SD issues from a grass rote level was stressed.

Recommendations from the panel stressed on the experience that could be gained from looking at other similar initiatives such as the transition town’s movement or the eco-schools, even at an international level. The experiences in Belarus with the Earth charted initiative (Sofia Savelava) could help the project for inspirations. Furthermore, emphasis was put on enabling actors (e.g. students) that are not often involved in the process to become engaged for ESD.
It is also important to target all areas of the teacher’s experience in the schools as well as the student or youth’s area or learning. Connecting theory with action and action with consequences was proposed in this context.

The panel was really enthusiastic about this project and gave a great deal of positive feedback about its content and the process by which it wishes to accomplish its vision and their holistic approach.
The main recommendations from the panel were focused on the need to clearly identify actors (the core group as well as the target group) and the way this group will access the resources to develop the project. Using and building on already existing platforms in the community was recommended. Focused was put on the notion of the “digital gaps”, as in a community not all its members use the internet.

Branding and marketing the project in an attractive way (as an ESD lifestyle for e.g.) was seen for the panel as a way to effectively attract the target group that the project focuses on. The group should also clearly identify the reasons why the said target group should join the project outlined by group8, this would help concretize the project process and help identify both target groups and motivations to join. Furthermore, experiences from the sphere of urbanization through the Urbanist’s summer schools already exist and can be used for inspiration and motivation.


The panel found this project as an excellent idea. For this project to become impactfull, the panel recommended that the process to deliver the project’s vision needed to be more coherent and concrete so as to clearly outline how the different elements of the project (toolbox, training, network…) fit together. Importantly, focus was also brought to the need of the project actors to create a space, a community-based platform, for the target group to interact and exchange experiences (e.g. speak.com). It should not be forgotten that even local stakeholders are experts with useful experience. People often know what they could do but need support in facilitating the processes.
Rea Raus would be useful for this project contact as her experiences and the project she developed could both be beneficial.

Since the project focused on families as change agents in their communities, the panel stressed the importance of targeting young mothers as “entry-point” into families. Furthermore, the practicalities of family’s life will also need to be taken into account if the project is to run successfully. Indeed, the example was given that children of a certain age will be more active in the morning, after a night’s rest, and that therefore contact with families should be done at times where the outcome could be the greatest. Focus on games and entertainment as way to bring all the family members to interact on sustainability issues was also stressed upon along with creation of Family Clubs (where a small fee could be charged to guarantee commitment).
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