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Audiences

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by

T Buchholtz

on 10 March 2015

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Transcript of Audiences

Audiences
the way people engage with media
Audience Fragmentation
Convergence
User created content
Social Networking
Causes:
Mass falling apart
lifestyle segments
Niche audience
Example:
FindersKeepers
Mass Falling together
Multi platform media
Example:
Sony Music Entertainment
Solution
360 degree branding
- 360 deal-
Record company gets money for everything the artist does
For Example: perfume, clothes, tour tickets, etc.
Triggering engagement
getting you to think about the artist
twittering, emails, website, etc.
Push media
industry tells you what to listen to/what to watch
certain times
non-fragmented audience
Pull media
Audience decides what to watch
and when
through the internet
Full transcript