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Transcript of Emerging Markets
Youthful Demographic distribution
Rapid Foreign Direct Investment
Rapid Changing Markets
Seeking Political Attention Characteristics of Emerging Markets (Unilever Plc 2013.)
Education (change in behavior) CHALLENGING ASPECTS (Le Lievre 2006.)
Copy cats & piracy
Local companies (L’Oréal.) (L’Oréal.) Huge population
Majority at bottom of Income pyramid
Huge market potential (for restructured products and services) ASPECTS OF DOING BUSINESS Emerging market companies are no longer content to work for Western firms
Mergers and acquisitions play a big role turning companies into global forces In the future most of emerging conglomerates are likely to follow the same path as Western companies IN ORDER TO BE SUCCESSFUL AND
GET THE MOST IN EMERGING MARKETS
WESTERN COMPANIES SHOULD CONSIDER... Unilever Plc 2013. Promoting Hand Washing. URL: http://www.unilever.com/sustainable-living/healthandhygiene/handwashing/index.aspx. Accessed: 31 Jan 2013.
Dat, N. 2013. Unilever: doing well by doing good, in Vietnam and across the world. Vietnam Investment Review. URL: http://www.vir.com.vn/news/business/corporate/unilever-doing-well-by-doing-good-in-vietnam-and-across-the-world.html. Accessed: 31 Jan 2013.
Le Lievre, G. 2006. Superman is deciding what to wear, surrounded by costumes emblazoned with each letter of the alphabet. New Yorker Cartoon. URL: http://www.condenaststore.com/-sp/Superman-is-deciding-what-to-wear-surrounded-by-costumes-emblazoned-with-New-Yorker-Cartoon-Prints_i8541662_.htm. Accessed 01 Feb 2013.
IFC & The World Bank 2013. Doing Business: Measuring Business Regulations. Economy Rankings. URL: http://www.doingbusiness.org/rankings. Accessed: 02 Feb 2013.
L’Oréal. Products accessible to the vast majority of people. URL: http://www.sustainabledevelopment.loreal.com/survey/products-accessible-to-the-vast-majority-of-people.aspx. Accessed: 02 Feb 2013.
Trend Waching.Com. Sachet Marketing. URL: http://www.trendwatching.com/trends/sachet_marketing.htm. Accessed: 02 Feb 2013.
Rural Development of India 2009. Why Sachets are popular in rural India?. URL: http://ruralindia.blogspot.fi/2009/06/why-sachets-are-popular-in-rural-india.html. Accessed 02 Jan 2013.
Singh, A. 10 Nov 2012. Influencing Behavior: What Will It Take to Save 600,000 Lives a Year?. Forbes: SCR Blog. URL: http://www.forbes.com/sites/csr/2012/10/11/influencing-behavior-what-will-it-take-to-save-600000-lives-a-year/. Accessed 03 Jan 2013.
Accenture 2011. Emerging Markets Entry. URL: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Emerging-Market-Entry.pdf. Accessed 02 Feb 2013. SOURCES Emerging Markets Joseph Lincoln
Pekka Makkonen (Dat 2013.)
Service Delivery through IT solutions
e.g. Mobile Phones etc.
Members of Community : Project Shakti
45,000 women have reached 100,000 villages
( Unilever Plc.) CHALLENGING ASPECTS GOOD ASPECTS CHALLENGES (IFC & The World Bank 2013.)
Measured by the ease of doing business index Emerging Market
Going Global Innovations help succeeding globally Difficulty to compete with world-leading companies, particularly in mature markets How will emerging markets activities fit into your global business model? Where to invest? How to build and maintain a profitable position? How to enter? Emerging market companies are no longer content to work for Western firms Mergers and acquisitions play a big role turning companies into global forces Difficulty to compete with world-leading companies, particularly in mature markets Innovations help succeeding globally In the future most of emerging conglomerates are likely to follow the same path as Western companies CHALLENGING ASPECTS Local Competition Lack of Brand Loyalty: doubt foreign products Distribution Networks: rely on… CHALLENGING ASPECTS Regulatory framework GOOD ASPECTS Unsaturated Market POLITICS POLITICS INTERFERING INTERFERING Educational Politics Sociological Issues Political And
Financial Power Infrastructure Financial Politics