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Join the Conversation: Social Media for Orthokeratologists

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Nathan Bonilla-Warford

on 23 April 2011

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Transcript of Join the Conversation: Social Media for Orthokeratologists

Social Networks

• Facebook
• LinkedIn
• Myspace What is Web 2.0 ?

Why & How to use Web 2.0

Social Media Platforms

Your Turn Join the Conversation:
Social Media for Orthokeratologists How? Social Media Platforms Is this a patient of yours? What visual problems might she have? Asthenopia Dry Eyes Headache Diplopia Neck problems Computers allow us to do
more than ever before
and we like it! Web 1.0 Web 2.0 Nathan Bonilla-Warford, OD Vision By Design Baby Day Personal Benefits

•Demonstrating Expertise
•Establishing Oneself as Genuine
•Support a Cause Benefits to the Practice:

•Learning about Patient Perceptions
•Extending the Reach of Office Marketing
•Assist in Employee Management Optometry & Ortho-K Benefits

Educate patients
Participate in PR campaigns
Improve consistency of message Why? •Be curious
•Separate business & personal
•Listen first!
•Find your comfort level Billboard Rule:
NEVER put anything on the Internet that you would not want on a billboard
in front of your mother’s house. •Get good at filtering
•Be helpful and positive!
•Be professional Results:
National interest
10 infants
local press
new patients Blogs

• Wordpress
• Blogger
• TypePad Microblogs

• Twitter
• Tumblr
• Posterous Content Communities

• Youtube
• Flicker
• Ustream.tv Geolocation

• Foursquare
• Gowalla
• Facebook Places Review Sites

• Yelp
• Angie’s List
• Merchant Circle Join the Conversation! April 29, 2011, Orlando, FL First, a show of hands! Do you have
a web page? Do you have
a Facebook Page? Do you have
a Twitter account? Computer Vision Sydrome! Fatigue Social Media Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Your Turn Step #1:
Open a personal Facebook profile Step #3:
Create a Facebook
page for your practice Step #4:
Add info about your practice Next Level:
Learn and Grow
at your own pace! Step #2:
"Like" OAA and others on Facebook. Step #5:
Share with colleagues friends, and patients Step #6:
Update with content
about your practice Step #7:
Share content
from others Getting Started Is social media
just a fad? Burning Eyes Blurry Vision Difficulty With Reading Blurry Distance Vision http://www.xkcd.org/256/
Full transcript