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Innovation

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by

Julio Mendez

on 9 January 2014

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Transcript of Innovation

Nine Visions of
Design that Impact
Me

Design Breaking
Trhough Products
Roberto Verganti
by
Design Thinking
by
Tim Browm
Design To Be Loved
by
Josiena Gotzsch
Becoming a Bilateral
Thinker
by
Heather Fraser
How BMW Turns
Art into Profit
by
Chris Bangle
Design For a
Better World
by
Josiena Gotzsch
GE
Goes back to
School for Innovation
by
Christopher Palmeri
by
Alberto Alessi
Design at Alessi
Failure is Glorious
Cultivating Innovation
Sir Jonathan Ive
by
VP of Industrial Design at Apple
Design Thinking
is “Apply the methodologies and approaches of design to a broader set of issues and problems in business and society”

Tim Brown - IDEO
Design Thinker Personality
Empathetic
Integrative Thinking
Optimistic
Experimentalism
Collaborative
Placing People at the
Beginning of the Process
IDEO Help Surgeons Develop a new Devices for Sinus Surgery
Prototyping is really important for design, but it doesn't
have to be Complex and Expensive.
Quick Prototype
"They were talking about the iMac in
a language usually reserved for small
fluffy animals and Close Family members
"When we succeed, we give birth to a new
product that surprises people and manages
to touch their hearts"


Alberto Alessi - Alessi
Good technology is not an end to itself. People
must have an emotional attachment to products

Jonathan Eve - Apple Inc
Stefano Marzano - Electrolux
1896
Bauhaus 1919-1933
Streamline 1935-1955
Many Companies Position themselves
at the intersection of art and commerce, but
few as successfully as the famous German car maker
BMW
. It's no accident.
The Executive
who Manages the Relationships among designers, engineers and corporate managers says
three operating principles
guide their way.
First, Protect the Creative Team
Second, Safeguard the artistic process
Third , Be an inventive communicator
Three Operating Principles
Managing at the intersection of art and commerce means translating the language of art into the language of the Corporation.
The design group, the engineers, and the businees, managers are like three meshed gears. If the gears are separated and spinning solo, nothing happens. If the gears turn the same way, they freeze up. They have to be interconnected and turning in opposite directions. But as we rotate, we transfer power to one another.
Julio Méndez
Redesigning CAT Scan machine
BEFORE
AFTER
Jeff Immelt told
Employees to "Go Big"
... So General Electrics' Healthcare
Unit went to design school students
for out-of-the-box ideas....
Improved Experience
Student Idea of an Ultrasound Machine, without using the Gel and that reduce the training required for technicians
Considering Culture
Non invasive scanner for Malaria, painted with
earthy African colors, to seem less foreign
"Revel in your glorious failures. Dance on the border line between success and disster. Because that's where your next big breakthrough will come from"
Alberto Alessi
"
When we succeed
, we give birth to a new product that surprises people and manages to
touch their hearts
"
Alberto Alessi
Sometimes the design process
starts with the idea of one
product but at the end the result
is a completely different one
Indeed when the designer Philippe
Starck created the Juice Salif,
one of Alessi's more iconic products
his original brief was to design a
tray.,
Alessi's products
have also
clever names, that give them that extra touch of humanization and that makes products
something more than just beautiful

Memphis
Bauhaus
Memphis Design
A Little bit of History
Basic Structure of expressions in a product
Design products that transmit
emotions
and
familiarities
Seems like someone
is serving right?
?
Easy to identify
" Instead of looking like the iMac,
it looks like a sunflower"
Steve Jobs

"Remember, great and good companies will be remembered in the future as those considering prosperity,
sustainability
, quality of life and a better future for humanity. The Choice is yours"

Stefano Marzano

CEO Phillips Design
"Companies that pursue
Technology epiphanies ask
...
Will this new technology
enable us to create products
and services that people find
more meaning full?

Technology Epiphanies

Designing
Breaking Through
products
, imply stay
outside and think in the entire experience
,
from before using
the product to after
using it.
Phillips put in action Technology Epiphanies
Staying outside and seeing that MRI Scanners scares people and specially kids, Phillips develop an entire different experience.
With the Wii, Nintendo change the entire experience
of playing video games,
from a passive player
to an active sporty player
Nintendo Wii
Multi-disciplinary
Collaboration

Understanding and
Need-Finding
Prototyping and
Experimentation

System Mapping
Storytelling
Co-creation
Methods
Emotional
Intelligence

Systems
Thinking
Visualization
Abductive
Reasonning
Synthesis
Intuition
Thinking
Mindset
Openness
Empathy
Intrinsic Motivation
Mindfulness
Adjustment
Optimism
Ready
Stimulate
Reinforce
Mindset
Methods
Thinking
Business Design
Simple is Best

"Our goal is simple
objects, objects that
you can imagine,
one way or another"
How do we get
from 2 here
"It is no
t a problem you ar
e

aware of...
But you
start asking ques
tions
what if?.. This C
reate Opportunitie
s that could

Replace
entire Categories o
f Devices"
Ive explain this saying that
"We struggle to describe design
process at Apple.... But it is very
much about designing, prototyping,
and making. When you separate
those, the final result suffers"
Final Product
Methods
Multidisciplinary
Collaboration
Understanding
and Need-finding
Prototyping and
Experimentation
System Mapping
Story Telling
Co-Creation
Thinking
Emotional
Intelligence
System Thinking
Visualization
Abductive
Reasoning
Synthesis
Intuition
Full transcript