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Megan Landwher

on 19 May 2014

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Transcript of Starbucks

Cash On Hand
Starbucks has 2,575,700.000 Dollars on hand
Interesting Facts
There is 16,850 different shops in 40 countries
Santa Fe Springs, Calif. has the highest concentration with 560 Starbucks stores within 25 miles
The average Starbucks customer visits the store 6 times per month while a loyal 20% of customers go to the stores 16 times per month
There are over 87,000 possible drink combinations at Starbucks
The Starbucks cinnamon chip scone has more calories than a McDonald's quarter pounder with 480 calories
Starbucks uses over 93 million gallons of milk per year, enough to fill 155 Olympic-sized swimming pools

Brief history of Starbucks
Starbucks was originally founded on March 30, 1971
In the year of 1981 Howard Schults had first walked into a Starbucks store.
The first starbucks was located at 2000 Westernn Avenue from 1971-1976
The original owner of Starbucks was Jerry Baldwin
The original owner sold starbucks to a former employee Howard Schults
Originally the name of starbucks was Pequod.
Megan Landwher, Corinne Bogden, Christopher Baribeault, Charlotte Guanzini and Kristian Jacobs
Market Capitalization
Old Still old Still old New
Roasting styles


Competitive Assessment
How many places in the world
There are about 20,891 Starbuck's in about 64 countries.
SWOT analysis
Starbucks Competitors
Starbucks is Competing against Port City Java, Dunkin Donuts, McDonalds, Nestle
5 ceo actions for the next twelve months

Stock price: SBUX (NASDAQ) $70.38 -0.77 (-1.08%)
Net Income Growth
Recent stock performance
How thay made the different Roasts
Dark-French Roast—the darkest we can roast—these coffees are treasured for their robust flavors and lush mouthfeel.
Medium-Our medium-roasted coffees are perfect for the in-between palate – not to soft, not too strong.
Blonde-Starbucks has reimagined how to bring a lighter taste to our coffees. Our 40 year history of sourcing, roasting, and blending the highest quality coffee in the world allowed us to create a recipe that yields a great-tasting, perfectly balanced cup of light roast coffee.


The market capitalization of starbucks as of (5/15/14, Tuesday) is 52.52B
If we were the CEO of starbucks
then we would
Lower prices to make it more affordable
Make more drink compinations
Lower calories of the food
Expand to more stores and countries
Expand menu choices.
As of 5/13/14, the Net Income growth is about 71.06%, which it went down about .23% since this morning. Every day it changes, so it either goes up, down or stays the same.
Their Competitiors are
Dunkin Donuts
Our Distinctive Advantage is Making Coffee Better

Starbucks Market is Growing because they keep on making different kinds of coffee and expanding their stores
If Starbucks merged with other companies then they would merge with other companies that make coffee.
The Acquisitions are that if they wanted to buy other companies then they would buy coffee companies
They would expand to other companies and expand their coffee/food menu.
Full transcript