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Cross Platform - Real Simple - Prezi

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by

Barbara Hosler

on 4 July 2013

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Transcript of Cross Platform - Real Simple - Prezi

In every issue:
A giant community bulletin board
Real Simple's cross platform social media strategy is outstanding.
Readers are encouraged to interact between multiple platforms to get practical tips, wisdom and inspiration.
Real Simple delivers.
Your words
The realist
Life lessons
The guide
Features
Food
Launched:
2000
Managing Editor:
Kristin Van Ogtrop

Real Simple extends an invitation to be social with a
status update from across the Web
Facebook
- poll questions

Twitter
- follow a favorite person

Instagram
- sneak peak

Scan the images -
Digimarc
app
Excellent use of headlines
Content is linked to realsimple.com
The content is solution-oriented and practical
Content is repeated across platforms
A survey question on Facebook encourages one to engage...please call your mom
Twitter versus Facebook
Thousands of pins to enjoy: decorating ideas, DIY, gardening, fashion, daily thoughts and inspiration, and more
A tease to get a "peak behind the scenes" for followers of @real_simple on Instagram
To click or not to click...
The Real Simple audience is working women
who take time to read Real Simple because it makes their lives easier!

600,000
Followers
318,000
Likes
Full transcript