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Nick Cumminson 10 July 2014
Transcript of Preach
The 'fittest' referred to by Darwin are those animals which are the most suited to their environment, that is, those which are best fitted to survive.
original & inventive
Creative working with social teams.
To find new insigts and interesting angles
keep an eye on the geeky stuff
70% of Australians own a tablet or mobile device and they log on to the internet around 5 times a day
Pintrest – dreams aspiration, my brand
Twitter – look at me,Knowledge
Facebook – My brand, belonging
Blogs – knowledge, introspection
Instagram – look at me
Snap chat – cheeky
Linked in – serious,recognition
Channels have emotional drivers just as much as functional drivers
"At first I didn't think
it was an ad"
Create a tool
Google / adidas
No such thing as
a boring medium
came from old school thinking.Find a strong insight,strategy or message and make
that the thread
People don't surf anymore.
So create a destination worth visiting
In the beginning,
flash and flashiness,
all things, to all people
Now it's about the idea,the emotion and personalisation
That being said
You still need to be aware of the new technologies & platforms that people are using
Survival of the fittest is being best suited to your environment
In an industry that’s changing daily, how can creatives adapt and survive?
"I want a viral ad".
what makes stuff shareable ? Emotion, coolness. newness, humour, tailored for me.
aren't the enemy
T shaped people
not an ad
Tonight might be a bit like the internet.
A lot of random stuff,but hopefully you'll be able to find a bit you like or possibly learn something
Some nice award judge
Best Buy twelpforce