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Intelligent Internetting

How to stop emailing incessantly and love the blog. A guide to using the web for college programs.
by

Jared Meyer

on 19 September 2013

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Transcript of Intelligent Internetting

Intelligent Internetting
or: How I Learned to Stop Excessive Emailing and Love the Blog
Honors Students are Intellectual Omnivores
Know Your Audience
Twitter
Facebook
Blog
Be Boring
Get Ignored
Be Annoying
If students don't think the rewards are worth the effort, they won't spend the effort.
At least you'd make Pavlov proud.
No One Reads Boring
Long
Irrelevant
Redundant
Ugly
HEY!
Hey.
Hey, hey!
Hey!
Hey, listen!
Hey.
Nobody is ever going to read this.
Your inbox might look like this
The important stuff gets lost in the clutter.
If you forward all of it,
this is what students will see.
Guaranteed with these methods!
Oh, hey!
Hey there.
Listen!
Blah
blah blah blah blah
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blah.
Invite students to connect every chance you get!
Reward your readers by entertaining them.
Keep it brief!
Link to full stories on your blog.
Newsletter
Send it regularly
Send it consisently
Include only the "top" stories
Don't make them scroll
This is Lil' Franny Dee.
The first student to spot her and post on our Facebook wall "I saw Lil' Franny Dee in today's NewsFlash!" wins a $10 giftcard.
It's also a great way to get them to come to your Facebook page.
She's a fun way to reward students for reading!
Link it to your Blog
Use it for fun
Tweet @ other program accounts
Follow, RT and tweet @ your students
It's social media, so be social. This isn't the place for serious announcements.
Let your personality shine!
Set it up to be automatic!
It extends your reach and makes you part of the community.
For example, our students respond well to
Promote events
Share photos
"Like" other programs
Link to your blog
Facebook can automatically post and link to your most recent blog post.
Follow what they're doing on your page feed, and interact!
Let students know who's going, make it easy to share, and make a great archive.
Show off! Encourage your students to tag their friends. It's a great investment in your alumni community.
Share articles and websites
If it would be interesting to your students, share it!
Students can easily interact
Post constantly!
Schedule them in advance, and highlight the most important posts.
Organize
Students find what they want, and skip the rest.
Make it fun
It keeps them coming back.
Think like a blog
Post about your Facebook and Twitter
Have regular features
Don't be afraid of your voice
Ask for comments, it's okay!
Put every "please forward" email on the blog.
Just keep it organized with tags and categories.
Really, post a lot.
Students, Engage!
Create an online community to engage students.
It's not enough to just provide information.
Get their attention by inviting them to the conversation.
Keep their attention by making it a fun experience.
Use social media to provide a constant stream of information and fun.
Let students decide what they want to read.
Email students only the most interesting and important news items.
Popular TV Jokes
Advice-Giving Alpacas
Memes
More importantly,
Engage
Inform
Equip
Is it fun?
Is it easy?
Equip
Give students the
act
on information
Put It Online
You dirty tree killer.
Chat
Google Docs
Schedule
Don't need a signature? Don't use paper.
Put Live Chat on your site.
tools
they need to
The Best Tip:
YouCanBook.me
Google Calendar
Connect
to your
Google "ZoHo Chat"
and click the first result.
Follow the simple instructions, and have your IT person embed the code on your website.
You can chat with Liz just by visiting our site.
But not right now, because she's here with me (not online.)
Collect all forms online
No more transcribing
Easy organization
Instantly generated reports
Learn it with a delightful video
It's often free or cheap
Way easier than doing it all by hand
Brings the conversation to where students spend their time
Google is your friend.
Remember
You determine your availability
Students pick their own time
Instant confirmation emails, for you and them
Automatic reminder emails
Cancel and reschedule with a click
Schedules directly into your calendar
Free! (Or cheap, if you upgrade.)
Set up online scheduling
Simple to use system makes your job 10x easier
Learn it with a delightful video
To set it up:
About the UHP
You can find us
on the Internet
big surprise, right?
Facebook.com/theUHP
twitter.com/theUHP
theuhp.wordpress.com
gwu.edu/~uhpwww
Do 3 Things
Answer 2 Questions
To effectively use the internet for academic advising....
Relatively small group, less than 500
Often times live together
Like to be "in on things"
Derive great satisfaction from understanding things, preferably before anyone else
Value individualized, special attention
Recognition is important
Also...
How to
But before you can fix your communication problem, you need to do one thing first....
If you understand your audience, you can have a conversation with them that they'll enjoy
Now that you've got their attention, you can give them the information. But you can take it one step further...
But first, let's talk about what not to do...
A little about us:
The University Honors Program
at
The George Washington University
You can chat with visitors by logging into the ZoHo chat site, or by connecting your account to an IM client on your PC or Mac.
uhp@gwu.edu
Jared Meyer, Catherine Chandler, and Liz Sutton
Wall of Text = TL;DR
JotForm.com very cheaply allows you to collect Word Doc submissions too!
Alternate:
Need something more advanced?
Drive
prezi.com > Search "Intelligent Internetting"
Engage
Inform
Equip
Build community and
form affinity
Provide simple information in
electronic form to make room for
deeper conversations in person
Provide tools to
encourage autonomy
and self-reliance
Full transcript