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Benita's Empathy Map
Benita Dua Bhatiaon 16 July 2015
Transcript of Benita's Empathy Map
Make inferences here about the person's thoughts, deriving from the SAY and DO sections
Makes notes here about all the things that surprised you from the interview, and those that challenged the assumptions you had.
Just completed or about to complete Bachelor level studies
"I just don't know what to do"
"I dont want to do what my parents want"
"I'd like to do something creative"
"I want to study further, I just dont know what to study"
"I just want to get started on my career"
"I wish I knew what the people in the corporate world want from me"
"I am often told that what I learned in the college wont be useful in the job. No one is telling me what will be useful"
Displayed annoyance at the way people communicate
Scratching head before answering
To study further or not
What kind of job to do?
How to prepare or be ready for the job
Understanding own's area of interest
How to identify skills required for the job
Though I have heard most of these statement before, I felt more attuned to the emotions and thoughts of the interviews.
N.B. While giving insights, please consider that this was my first attempt with the software. Hence, any hiccups on that front may please be ignored
Confused, concerned and worried about the future having just completed (or nearing completion) an important milestone in studies
Identify what to do next and how to go about it
Lack of clarity leads them to take either the first available option or spend too much time in decision making