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Transcript of Event Overview
THANKYOU FOR LISTENING AND WE HOPE TO SEE YOU iN WONDERLAND!
5 W's of Step Into Wonderland
strategies, vision, brief description and Charity overview
By choosing fellow university students they may have a relationship with potential attendees of the event. Therefore friends of the performers will want to come to the event to support them.
For our event we chose to ask musical theatre students. The reason for choosing internal voulunteers opposed to external was because the event team know them, we can trust their commitment.
Bowdin, 2011 said that the choice of venue is crucial when considering your event
Things to consider when choosing your venue include
Matching the venue to the theme
What the venue can provide
Emergency plans and exit strategies
Ensure expenditure does not outweigh capital
Raise in excess of £500 for Sussex snowdrop trust
By using parts of the chcklist provde by Bowdin 2011, and using the Twilight Ball as a guide, I was able to create the venue assessment which included:
Electrical access points
'value in kind' sponsorship
room 3 (uPSTAIRS)
profit & loss
Feast crowd (Tarlow, 2002)
Expressive crowd (Silvers, 2008)
Only campus security can intervene during physical altercations.
Ingress a combination of a trickle and a dump (Silvers, 2008)
Egress also a combination
Guests may leave early to attend nightclub Vision.
Problems with guests:
High levels of alcohol intoxication
Guests attempting to disrupt the event
Sell 150 Tickets
Sell 100 Raffle tickets
Donations in excess
Sell 34 Priority Tickets
Sell 27 Tickets at Average Price
first 50: £3
Remaining 100: £4
1 Strip: £1.50
party ideas uk
Chichester festival theatre
chacroft nurseries & Chichester garden centre
tea party room
Slips and trips
Methods of promotion
SOCIAL NETWORKING SITES
WORD OF MOUTH
• Ensure 60% of tickets are sold by Thursday 23rd April
• Ensure marketing expenditure does not exceed budget
• Promote charity and awareness through marketing strategies
• Receive a minimum of 20 raffle prizes
social networking sites benefits
FACEBOOK LIKE PAGE
Widely reaches target audience
Quick set up
Students use Facebook regularly
Easy to see engagement from students
Short and sweet statuses
Retweets gain a wider audience
Easy to target widely
PRIORITY TICKETS - 50
SECONDARY TICKETS - 100
BACK UP PLAN
Shone and perry (2004) reccomend that to recruit high standards a recruitment plan must be in place. Our plan was to:
1. Composing a list of roles required
2.Approaching students of the musical theatre course
3. Create a presentation about our event for potential performers
4. Write up a contract
Ward (2013) "88% of UK Students only go to Freshers Fair for freebies"
- Pin the grin on the Cheshire Cat
- Ring the Flamingo
- Which teapot the doormouse is sleeping in
- Teabag Toss
Cheap drinks - heavy intoxication
Drugs - date rape
Spills, slips and trips
Fighting and violence
Game risk: Blindfolds, misuse of equipment, overcrowding
Electrical issues: overloading, fire, exposed wires
tripping: stairs, ladders, wires
Performers: fainting, staging, dehydration
Master of Ceremony
Gaining Audience Engagement through:
- Welcome Guest
- Promote Raffle Ticket Sales, Charity and Drink Promotions.
- Help maintain atmosphere
1. Raise in excess of £500 for the Chichester based charity: Sussex Snowdrop Trust.
2. Raise awareness within the bounds of the University of Chichester of the charity Sussex Snowdrop Trust
3. Meet our capacity of 170 students on the night.
Strategy to achieve objectives:
1. Sell tickets in advance in order to know exactly how many people we have attending our event and aid the financial planning.
2. Create a themed entrance room to the colours of the charity, ensuring that we have plenty of recognition of the charity, through banners and posters. Have a speech from a representative charity member.
- Nurse for seriously ill children
- 10 Years
Created a layout/floorplan to visualise whats happening in which area
Considering minor aspects aids venue knowledge
Convenience for load in load out
Props and entertainment placed in accordance to the floor plan
Capacity of 360
Keep count on how many guests are in the venue by looking at how many tickets sold and also a clicker.
Volunteers to be used to:
Encourage guests to play games
Encouraging guests to donate change to the Sussex Snowdrop Trust