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STARBUCKS COFFEE COMPANY

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by

Lisa Soodeen

on 30 November 2015

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Transcript of STARBUCKS COFFEE COMPANY

Agenda
Introduction
History
Products
Technologies Utilized
Social Media
Lessons Learned
Recommendations
Conclusion
Q & A


Company Overview
Start in 1971
Three businessmen: Gordon Bowker, Jerry Baldwin, & Zev Siegl
Pike Place, Seattle, Washington:
‘Starbucks Coffee, Tea and Spice'


Company Stats
Today it has more than 23,000 store location

Licensed and operated in over 60 countries

Earning
$16.4 billion
for the 2014 fiscal year
Products
At the time they opened the first coffee shop, it only offered brewed coffees and teas
The Adjustment
To better serve their growing customer base Starbucks: diversified their merchandise, adjusted the store atmosphere, and reconstructed its menu
Now serving: specialty teas, frappes, coffees, food and desserts, syrup, cups/mugs, water bottle, gift set, gift card, and a variety of grab-and-go items at their snack bar
Branding
The partners love for the sea inspired their logo
HOTL 222 - Technology Group Assignment
STARBUCKS COFFEE COMPANY

Sources of Revenue
Holiday Cups
Awaited Cheerful Holiday Cups
Full transcript