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Client Care

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Nicola Shapland

on 20 November 2013

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Transcript of Client Care

Image Profiles
what is your first impression?
A smile is a powerful tool
first impressions
Personal presentation?
Does image matter?
capture your thoughts; how important is first impressions to the Events Industry?
watch the following ads - does one focus more on image?

what does each company believe it's assets to be?
what were your thoughts?
Positive Image?
are we all guilty of stereotyping?
Consumer Behaviour
consumer behaviour is the activities people undertake when obtaining, consuming and disposing of products and services (Blackwell et al. 2001)
for marketers, customers are the key concern
having an understanding of how and why people make purchasing decisions in crucial to formulating a marketing plan
Does your facial appearance matter?
Full transcript