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Company Overview

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by

Anna Eisenberg

on 16 November 2014

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Transcript of Company Overview

High
Company Overview
Industry Analysis
Internal Analysis
Recommendation
Operating Segments
Suppliers
Barriers to Entry
High
Capital
R&D
Network effect
Cost advantage independent of scale
Rivalry
High
Substitutes
Buyers
Sony's Current Strategy
Resources and Capabilities
Value and Cost Drivers
Strategic Canvas
Isolating Mechanisms
Preventing Imitation
Patents
Copyrights
Sunk Costs
Problem Identification
Brand Image
Research and Development
Quality Products
Breadth of Line
Content and Hardware

Not Focused
Unclear what the brand stands for
Lower market share compared to competitors
Obsolete technology
Joint ventures
Strategic acquisitions
Synergy within segments
Fierce competition
Economic slump
Opportunities
Strengths
Weaknesses
Threats
SWOT Analysis
Brand
Copyrights
Capital
Sony Store
Resources
Research and Development
Product management
Distribution Network
Capabilities
Breadth of Line
Geography
Network Externalities
Quality
Value Drivers
Economies of Scale
Economies of Scope
Learning Curve
Vertical Integration
Cost Drivers
Retaining Customers
Search Costs
Transition Costs
Sony's Current Financials
Financial Performance
Advantages for Sony

Inability to innovate to consumers' needs and allocate resources effectively in the new era of technology
Retailers - High
Direct Consumers - High
Medium
Some situations may be considered "high"
Sony's Current Financials
Brand name
User experience
Access to content
Advantages for Google

Insider knowledge of content
Hardware platforms
Brand recognition
Launching platform
Sony + Google Play

The Fab Five

Jonathan Abrams
Anna Eisenberg
Kimberly Gee
Margarita Tisza
William Waldron

Company History
Founded in 1946

Changed from Tokyo Tsushin Kogyo to Sony in 1958

CEO Kazuo Hirai

Went Public in 1961

Headquarters in Tokyo, Japan
Summary
Problem

Such a large part of Sony is their electronics segment, and yet it has become stagnant and is decreasing in percent of profitability

Solution

Do not drop their electronics segment
Partner with Google Play
Utilize Google's successful platform to leverage Sony's content to increase sales of their electronic devices
Full transcript