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Social Media Overview
Transcript of Social Media Overview
What is it?
Once you get through the steep learning curve
It get's easier
Make a plan
Where should I spend my time?
Work Flow & Goals
How you use social media depends on your end goals.
People are often thrust into using social media without really knowing what the goals are.
Without knowing what kind of workflow should accompany the use of the tool.
Instead, they swing by Facebook to see if anyone commented on the wall update, and they visit Twitter to reply to a few things, retweet a few other things, and they end up feeling like they’re not sure why they’re doing this, let alone how it’s going to serve the cause.
It's no different from
There are etiquette...
- We act respectfullly
- We don't tell fibs
- We don't threaten another
- We don't attack the person, only the idea
It is social
With new ones coming on daily!
The price of admission
If you’re a small business owner who really does want to educate themselves on the topic and learn how to reach out to customers, where do you go?
Clay Shirky - organising without an organisation
Watch at least the first 5 mins
What methods can I use?
What are my goals?
What do I want to accomplish?
What does my community want?
Where are my people?
Where is my community?
Who are the kinds of people I want to attract?
Social Networking and Social Media demystified (2009)
What does it take?
I'm sorry for the long letter,
I didn't have time to write a short one.
- Winston Churchill
A Game Changer
Blogs - Wordpress / Blogger
Video - YouTube / Vimeo
Podcasts - SoundCloud
We're wired for sharing
The Long Now
A digital world of abundant information
A digital world of abundant connections
Where were you in 1995?
How old were you?
Where were you living?
What job were you in
Web 2.0 allows people to:
Build a community
Social Media is...
Us Now - Part 1
Lee Crocket - at ULearn10
Social media is about content and sharing
Love in a Little Town
90% of users are 'audience', or lurkers. These people tend to read or observe, but don't actively contribute.
9% of users are editors, sometimes modifying content or adding to an existing thread, but rarely create from scratch.
1% of users are "creators", driving large amounts of the social group's activity.
This will require participation, honesty, transparency and vulnerability
creation and exchange of user-generated content
What's your passion