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Social Media Overview

Gathering fuel for the Social Media fire. Created for the Social Media business lunch at Stefanos
by

James Samuel

on 9 July 2013

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Transcript of Social Media Overview

?
Talking
What is it?
Foundations
Once you get through the steep learning curve
It get's easier
Which tools
Some tools
Make a plan
http://www.chrisbrogan.com/mediaplan/
Where should I spend my time?
Listening
Conversing
Work Flow & Goals
How you use social media depends on your end goals.

People are often thrust into using social media without really knowing what the goals are.

Without knowing what kind of workflow should accompany the use of the tool.

Instead, they swing by Facebook to see if anyone commented on the wall update, and they visit Twitter to reply to a few things, retweet a few other things, and they end up feeling like they’re not sure why they’re doing this, let alone how it’s going to serve the cause.
http://www.chrisbrogan.com/awareness-and-capture/
It's no different from
real-world communications

There are etiquette...
- We act respectfullly
- We don't tell fibs
- We don't threaten another
- We don't attack the person, only the idea
It is social
With new ones coming on daily!
The price of admission
is participation
If you’re a small business owner who really does want to educate themselves on the topic and learn how to reach out to customers, where do you go?

http://smallbiztrends.com/2010/04/learn-social-media.html
Clay Shirky - organising without an organisation
Watch at least the first 5 mins
Social Bookmarking
Photo Sharing
Google Docs
Wikis
http://www.google.com/analytics/
What methods can I use?
What are my goals?
What do I want to accomplish?
What does my community want?
Where are my people?
Where is my community?
Who are the kinds of people I want to attract?
Listening
Homebase
Outposts
Database
Social Networking and Social Media demystified (2009)
What does it take?
Listening
Google Search
Google Alerts
Blog Search
Video Search
Twitter Search
RSS
Sharing
I'm sorry for the long letter,
I didn't have time to write a short one.

- Winston Churchill
Talking
Collaborative Consumption
Conversing
Collaborating
Social Networks
A Game Changer
Blogs - Wordpress / Blogger
Video - YouTube / Vimeo
Podcasts - SoundCloud
We're wired for sharing
Today
Social Media
The Long Now
My story
Practical action
http://bit.ly/jmsinnz_SMTimeline
A digital world of abundant information
A digital world of abundant connections
Where were you in 1995?
How old were you?
Where were you living?
What job were you in
Web 2.0 allows people to:

Share information
Collaborate
Interact
Build a community
Social Media is...
Demystifying
Us Now - Part 1
Lee Crocket - at ULearn10
Social media is about content and sharing
Love in a Little Town
http://vimeo.com/25383485
90% of users are 'audience', or lurkers. These people tend to read or observe, but don't actively contribute.

9% of users are editors, sometimes modifying content or adding to an existing thread, but rarely create from scratch.

1% of users are "creators", driving large amounts of the social group's activity.
This will require participation, honesty, transparency and vulnerability
Listen
Participate
creation and exchange of user-generated content
What's
your
passion?
What's your passion
http://goo.gl/tBNIq
Full transcript