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The Pepsi Needle Crisis

Risk and Crisis Communication 2011
by

nadezda lev

on 3 April 2011

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Transcript of The Pepsi Needle Crisis

Click anywhere & add an idea On Wednesday, June 9th, retired meat salesman Tex Triplett, 82, of Tacoma, Washington, and his wife, Mary, 78, reported that... ...looking into a Diet Pepsi can for a prize-winning word to complete the phrase "Be young, have fun, drink Pepsi," they instead found a syringe. They turned the materials over to their attorney, who then contacted the Pierce County Health Department.

The Case Pepsi Communication What could have
been done differently Thank you for listening
Full transcript