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Gamification - What, Why & How
Transcript of Gamification - What, Why & How
What is Gamification
Gamification involves applying game design thinking to non-game applications to make them more fun and engaging.
Why to Gamify?
Make technology more engaging,
Encourage users to engage in desired behaviors,
Shows a path to mastery and autonomy,
Help to solve problems and not being a distraction, and
Take advantage of humans' psychological predisposition to engage in gaming.
How does it work?
It works by offering an experience that directly appeals to human psyche:
Gamification Process in Detail
Lifecycle of a Gamer
Case Study / Application
Gamification can potentially be applied to any industry and almost anything to create fun and engaging experiences, converting users into players.
The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites.
Key design Elements
Player Engagement Loop
Visible Rewards / Progress
Fun, Delight, Trust, Pride, Curiosity
Customize, Share, Help, Compete
Call to Action (Social)
Task, Mission, Game, Quiz
Points, Stats, Awards, Messages
Various Game Mechanics
Cascading Information Theory
Infinite Game play
Sharing whatever you want
Tons of facebook games
Instant feedback of friends "Liking"
Sunk Cost Strategy
Inner Circle (University Groups during early days)
Build from Scratch
Photos / Profiles
Groups / Pages
Staying in touch with friends
Likes and comments on posts
Aura / Clout effect
Key Design Elements
Time based patterns in the game. Pacing, Appointments, Progressive unlocks, rewards schedules, dynamic systems.
Rewards schedules -> habits, surprise, addiction
Features that makes progress visible.
E.g. Levels, Points, Leaderboards, badges, Mission, Player Journey, Virtual Goods
The overall experience that yield emotional engagement.
E.g. curiosity, Satisfaction, surprise, delight, trust, Fun, envy, price, connection
How players engage with each other in game
Unambiguous tenets that guide and also inform behavior. Provide internal structure for games.