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Generations

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by

Jeni Boulanger

on 20 August 2013

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Transcript of Generations

Generations
The Baby Boomers (1946-1964)
Common Experiences:
invention of TV
Korean War, Vietnam War
start of the Cold War
Martin Luther King, Jr. & civil rights movement
JFK assassination
women's rights movement
rock & roll
education is a right
The Silent Generation (1925-1945)
aka "The Greatest Generation"
Common Experiences:
The Great Depression
FDR's New Deal
World War II
before TV
education was a dream
People of the Silent Generation tend to be:
patriotic & trusting of the government - veterans
frugal, practical, resourceful
strong work ethic
value honor & respect
believe in strict discipline
patient
ambitious & seek achievement and status
Generation X (1965-1979)
Common experiences:
1st moon landing
Watergate scandal
End of Vietnam War
MLKing & Bobby Kennedy Assassinations
Cold War
invention of the PC
birth control pill
oil crisis
education is a way to get there
groups of people born about the same time & who shared the same historical experiences
$100 today = $1,204 in 1930.
gallon of gas = 10-cents
new car cost less than $700
steak = 20-cents/lb.
Inventions:
ballpoint pen
sticky tape
radar

Baby Boomers tend to be:
largest population in history
optimistic -- feel they can change the world
less idealistic once settled down to raise family -- more individualistic & motivated by money, status
hard work & long hours -- committed to their jobs
well-established & constitute a large majority of today's law firm leaders & corporate executives
believe in working your way up the ladder -- experience is more valuable than a degree
tend to be defined by their work -- so are working longer
loyal to employer & likely to stay in same job with same company their lifetime
$100 today = $835 in 1950
gallon of gas = 25-cents in 1959
new car cost around $2,000
toys were very much gender designed with dolls, prams, dressmaking for girls toys and Cowboys and indians, cars and construction sets for boys.
Popular Toys:
Mr. Potato Head

Inventions:
the birth control pill
satellites in space (1957)
credit cards (1950)
hydrogen bomb (1952)
transistor radio (1953)\microchip (1958)
robot (1954)
$100 = $517 in 1970
gallon of gas = 36-cents in 1970
86-cents in 1979
eggs = 25-cents/dozen
avg. house = $24,000
Generation Xers tend to be
grew up with 2-income and/or divorced households
question authority -- not blind loyalty
value authenticity
independent & self-reliant
value freedom
thrive on diversity, challenge, responsibility & creative input
rebellious to idealism of Baby Boomers
loyal to profession rather than employer
like to socialize and have fun
Inventions:
bar code
personal computer
ink jet printer
invitro fertilization
video games

Generation Y (1980-2000)
aka Millenium
Common Experiences:
Challenger explosion
Fall of Berlin Wall & Soviet Union (end of Cold War)
AIDS
divorce & latch-key kids
Oklahoma City Bombing
OJ Simpson trial/LA riots
Columbine shooting
internet introduced
Y2K scare
education is an incredible expense
Generation Yers tend to be:
had "helicopter parents" who said they could do anything
culturally diverse
tech savvy
self-centered
confident - expect their opinions to be heard & usually not shy
want to do things their own way
achievement-oriented & not driven as much by money
seek variety & challenges
gallon of gas = $1.16
dozen eggs = $1.00
Average new home cost $150,000 in 1990
Inventions:
MTV
cordless phone
caller ID
Nutraweet
Starbucks
email
TV ads for prescription drugs
CDs, DVDs

?
Your Generation
Full transcript