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Crowdfunding versus the Arts Council

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by

Kirsty Connell

on 16 April 2014

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Transcript of Crowdfunding versus the Arts Council

CROWDFUNDING
VERSUS
The Arts Council
WHAT'S RIGHT FOR ME?
WHAT'S RIGHT FOR ME?
THEY ARE
AND AGAINST

THE PROS AND CONS OF
EACH APPROACH
GETTING IT
HOW TO SUCCEED -
WHATEVER MEANS YOU CHOOSE
Kirsty Connell
Fundraising Manager

kirsty@ideastap.com
@kirsty_c
#atthespa
Quick poll!
CROWDFUNDING
VERSUS
The Arts Council
what is
people
lots of
small amounts of money
receiving
rewards
models
donation
source donations from the crowd
lending
borrowing money from lots of lenders
equity
get investment from lots of people
reward
get funding now in return for stuff
www.crowdingin.com
What is
The national development agency for the arts in England, distributing public money from the Government and the National Lottery
National Portfolio
Strategic
Funds
Grants for the Arts
Grants for the Arts
Lottery-funded
Awards from £1,000 to £100,000
Two processes
< £15k and £15k +
CHOOSE
CROWDFUNDING
Arts Council
crowdfunding

- how to succeed
1. plan your
campaign
Crowdfunding
Arts Council
1. plan your campaign
budget
£10k + FEES
1. plan your campaign
£10,800
£10k for project
£800 for fees
2. select your rewards
3. create your materials
video is crucial
3. Create your materials
4. line up your big donors
0. build, or be part of, a community
4. line up your big donors
more money raised
=
more likely
to succeed
5. promote, promote,
promote
Arts Council

- how to succeed
1. Plan your
proposal
1. Plan your proposal
Budget
£10k
minus in-kind support
minus earned income
1. Plan your proposal
£8,250
£250 in-kind printing
£500 saved by borrowing a van
£1,000 ticket sales
2. Talk to the Arts Council
3. Draft your application
4. Submit, and wait...
6 weeks for <£15k
12 weeks for £15k+
stretch
targets

Activity
Report

success!
Crowdfunding
Arts Council
may get some money depending on platform
Re-apply
failure?
Limits?
crowdfunding
anyone can donate...
...but do you know who will?
Arts Council
lots of competition
Not all projects eligible - e.g. Edinburgh Fringe
Workload?
Crowdfunding
with freedom, comes a lot of work
Arts Council
Planning, and reporting -
but once the form's in that's pretty much it
Future funding?
crowfunding
build a community of future funders?
Arts Council
Start of a beautiful friendship?
Inspiration?
yanimation studios - drew roper
Silent Opera - Daisy Evans
£13,872 of £10,000
goal on kickstarter

£49,417 from Grants for the Arts
Full transcript