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Coca-Cola Persuasive Speech

A persuasive speech about the health benefits of Coca-Cola
by

Ashley Ziegler

on 16 November 2014

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Transcript of Coca-Cola Persuasive Speech

Communication oriented project
Objective & task method, built up approach
Our objective is to increase consumer product awareness of the Freestyle machine from 30% to 70% within the next year globally
Established objective: Create awareness of freestyle machine 70% worldwide.
Determine Specific tasks: Start a sweepstakes campaign and have store front take over.
Estimate costs associate with tasks: Costs of advertising will be based on commercials, radio stations, storefront takeover and signage.
Monitor & adjust: If the campaign is a successful we can extend the amount of time it lasts.
Objectives and Budgeting
World's largest non-alcoholic beverage company.
Headquarters located in Atlanta, GA.
Includes 16 billion dollar brands, Such as Fanta, Vitamin, Water, Sprite and Minute Maid.
Mission: "to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference"
History
The Coca-Cola company target market is the people from the world.
For this project the target market is young people ages 19-25.
Target Market
IMC Mix
Advertising
Store Front Takeover
Sales Promotion
Limited Edition Coke Bottles
Merchandise
Interactive Media
Social Networks
Sweepstake and Contests
TV commercials (MTV, BET, etc. sports channels, and channels that capture a young adult demographic.
WEB (Twitter/Facebook)
Local Radio (to inform cities that we will be there soon so they can show up to the event)
Media Selection
The slogan for the campaign is "What's your flavor?"
The hash tag #whatsyourflavor will be used on Twitter and Instagram
The theme is how many flavors one person can try
This is used as a contest
Creative
Full transcript