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AIJJMM ADHMHA

on 20 March 2014

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Transcript of Presentation

Whirlpool's Background
Whirlpool's Quest for Global Leadership
Conclusion
Competitors/ Key Players
SWOT Analysis
Porters 5 Forces: Home Appliance Industry
Porters Generic Strategies
Presentation Questions
What are the Key Strategic issues facing Whirlpool?
What is a KSI?
So what were Whirlpool’s aims and objectives?
Based on these Objectives, the main KSIs
facing Whirlpool are…
Saturation Levels 1994
Based on these Objectives, the main KSIs
facing Whirlpool are…
What Action have Whirlpool taken to date (1995)
to Respond to the Main KSIs?
Is Whirlpool’s belief that it is necessary to
become a global player in this industry correct?
Advantages & Disadvantages of a
Transnational company
YIP Model
Market Drivers
Competition Drivers
International Approach
Ansoffs Matrix
How important is it for Whirlpool to gain
First Mover Advantage?
1. What are the Key Strategic issues facing Whirlpool?

2a. Is Whirlpool’s belief that it is necessary to become a global player in this industry correct?

2b. If so, how important is it for them to gain first mover advantage?

American manufacturer, marketer and world leader of domestic appliances, with 28 brand names

Presence in 140+ countries around the globe including: N. America, Europe, Asia & L. America

Whirlpool's Vision:

Every Home… Everywhere… with Pride, Passion and Performance

Up until 1994 there is not much evidence of Whirlpool making a significant effort to reduce their cost of operations.

There is, however, evidence of innovation (e.g. Super Efficient Energy Program etc.) and thus a level of differentiation.

Factors
or
events
, which may be
internal
or
external
to the organisation, and are likely to
have a major
impact
on its ability to achieve
its stated
strategic aims
and
objectives
.

Produce strong short-term results

Build competitive advantage through
international expansion.

Electrolux – a sizeable & growing threat in Europe

European and U.S. markets saturated in certain segments

Increased regulation

Consumers differing in preferences, but increasingly cost conscious

Prevalence of acquisitions

Electrolux – a sizeable & growing threat in Europe

European and U.S. markets saturated in certain segments

Increased regulation

Consumers differing in preferences, but increasingly cost conscious

Prevalence of acquisitions

Formed a joint venture with Phillips N.V (Europe) – 2nd Largest in Europe

Initiated major restructuring (cost-cutting) initiative in 1994

Formed Global Outlook in Management

Increased innovation to meet regulation requirements

Based on the circumstances
YES


Recognised opportunity to fulfil discrete segment needs through the Dominant Consumer Franchise approach.

Recognised opportunity to exploit the differing preferences in Asia e.g. colourful fridges.

Increasing disposable income and sizeable population in Asia and Latin America.

Electrolux entered Whirlpool’s domestic market via an acquisition (White Goods Consolidated)

Competitors sort to establish global position of strength.

Increases in the volume of strategic alliances

Advantages

Facilitating global learning and knowledge transfer between countries

Management are able to be more reactive to worldwide opportunities

Disadvantages

Difficulty in managing international operations

Foreign subsidiaries can develop a vision of their own conflicting with that of Whirlpool’s

The Importance of First Mover Advantage
Advantages:

First entrant can gain control of resources that followers may not be able to match

Earn a strong brand recognition

The ability to capture a market share majority

Disadvantages:

Too expensive

First movers tend to become satisfied with their position in the market

Potential imitation of idea

Whirlpool seem to have responded well to the main KSIs to date (1995), as detailed earlier.

Global belief would seem correct, because all the major players within the industry are trying to achieve a position of global strength.

The importance of a first mover advantage would depend on the market they are entering and the context surrounding it.

Thoughts on future
Whirlpool seem to have suffered from the recession. Despite increased revenues YoY, their profits have reduced YoY. As a consequence there is a need to continue streamlining their operations.

Europe
North America
Latin America
Asia
Full transcript