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vintage sourcing trend report

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minqi ye

on 19 January 2015

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Transcript of vintage sourcing trend report

Vintage sourcing trend report
This purpose of this proposal helps BNC to expand the vintage market in China, and increase their costumers group.
How vintage elements impact modern fashion?
Why vintage products is becoming more and more popular in China?

Where have vintage markets where have high quality vintage products and interesting things?
Where have some specific vintage shops?
Brand New China (BNC) is a concept shop which was opening in Beijing by famous publisher, editor and blogger Huang Hong of <ilook> magazine in 2010. It collects more than 100 Chinese independent designers’ products in their shop, such as shoes, clothes, accessories, bags and furniture.(Zhang Rui, 2012)
vintage sourcing trend report
Address: Camden High St, London NW1 8NH
020 7284 2084
Brick Lane market
Camden Block market


The Old Truman Brewery at 91 Brick Lane house a vibrant market where up-and-coming designers set up shop every Sunday selling a unique variety of clothes, handbags and jewellery. There are also vintage clothing stores and chic boutiques dotted around the area.
Brick Lane market is a good place to search for the Art Deco furniture and old magazines.
Address: Brick Lane, Shoreditch, E1 6PU
Camden Market is London's No.1 hotspot for alternative fashion and emerging designers. There are many shops for vintage products like, jewellery, shoes clothes and accessories. At the same time, many handmade unique items can be found in here.
The shop has carefully
selected range of hand
picked vintage clothing
and high end designer
The Arc has a beautiful collection of vintage and modern vintage inspired dresses, fur coats and lots of accessories.
There are many high quitly and a wealth of vintage clothing and accessories, bric-a-brac, homeware and furniture at the northern end of Portobello Road and along Golborne Road. But the antiques and bric-a-brac stalls are open only on Saturdays and trading may start a little earlier.
You can expect to find a wonderful and wide array on antiques dating from BC to the 1960′s on offer including items such as glass and crystal, silver, books and many other collectibles.
Address: 125 Portobello Rd, London W11 2DY 020 7727 6177
Portobello market
Address: 1 Tavistock St, London WC2E 8BD
020 7379 4242

Arts & Crafts - Saturday and Sunday - 10am to 6pm
Antiques Market - Every Monday 5am to 5pm
POP UP VINTAGE FAIRS LONDON in on the 3rd Saturday of every month & SO VINTAGE LONDON in every 1st Saturday of the month.
Address: 16 Horner Square, Spitalfields, London E1 6EW
020 7247 8556
Old Spitalfields Market
Judy's Vintage Fair
Address; 39-43 Brewer St, London W1F 9UD
020 7439 8525
Retro Cards & Vintage Magazines ( 1950s - 1980s)
Vintage Magazine shop
Address: Via Thaon di Revel, 3 20159 / 39 342 8410277
Located on the first floor of Deus Ex Machina, Retrò is a vintage shop that displays clothing and accessories from coveted designers like Hermes and Gucci, as well as street wears options from Converse All Star, Nike and Levi’s.

Old Lyric is pioneering the growth of vintage stores in Shanghai and
specializes in avant-garde designer labels such as Maison Martin Margiela, Comme des Garcons and Raf Simons.

Catherine B
Adress: 1 rue Guisarde, 75006 Paris
This shop selected over the years the most desirable and rare vintage pieces exclusively and uniquely from the Houses of Chanel and the House of Hermès. There are also have the best pieces of the biggest French brands.
There are more than 2000 glasses are collected in this shop, they are with different style and colors from different brands. Most of them are from 1940s-1990s' ,
Address: 2 rue Amelot 75011 Paris
Optique Durable
Mega Mega Vintage
Mega Vintage◆1920s-1980s
Vintage Clothing&Accessories
chichi-roro vintage
DDR Vintage
Old things?
Things of high quality and lasting value, or showing the best and most typical characteristics of a particular type of thing, especially from the past. ( From Cambridge Dictionary)
Something in the past?
never out of fashion
play an important role in nowadays
Primary research
Exhibitions research
Market research
Interview research
survey monkey research
(Chinese costumers & BNC)
Knitwear from CHANEL to WESTWOOD
Through this different exhibitions, some of them are the main elements to inspire the design. Comparing the modern style with the exhibitions, some of them are still not out of nowadays' fashion and they also have the same style with modern fashion.
Fashion and Textile Museum
Exhibitions research
Market research
Through analyse the data from marketing research. The result are that vintage element not only impact the fashion design and the stylist from retro style in street styles, but also vintage products from luxurious brands from 1950s to 1980s are resold in the Liberty. So the vintage things are playing an important role in modern life.
Interview research
Survey Monkey research
Secondary research
Because of vintage culture is very deep in UK, so local people in London they also go to visit or buy some vintage or second-hand thing. They think vintage products are very useful, they have good quality and they are very beautiful, even some of them are unique.
However, Asian students who study in UK, especially Chinese students. They are very interesting and keen on shopping at the vintage markets more than the shopping mall, because they thought in vintage markets they can find many amazing and delicate products from past with reasonable price.
Hair style & fashion design
Visual merchandisings
vintage markets in UK
Albert Lafarge writes that one of the first American flea markets was the Monday Trade Days in Canton, Texas, which began in 1873 as a place where people would go to buy horses. Later, they brought their own goods to sell or trade.
On the other hand, A vintage market in nowadays is similar with flea market, but most of the merchandise are sold in the vintage market must from past (before 1980s).
As for China, with the development of Chinese economy, more and more Chinese students go to study at abroad. These students brought many vintage things from foreigner country, and some of them opened their own vintage shops. They also attract many costumers. So this culture is becoming more and more popular in China and the vintage market have a good chance to develop in China.
Vintage markets in Europe & China
Nowadays, more and more vintage shops and second-hand shops even huge of online shops have been emerged in Chinese fashion market.

Designers in BNC
Most designer in BNC are use vintage elements into their design, some of them use Chinese traditional elements, some of them combine the Chinese traditional with the Western elements. So the vintage elements are playing important role in Chinese fashion market.
No matter in the make up style or in runway, the traditional elements influence the design and styles through the history and culture.
The photos took by Horst p still be referred by nowadays photography.
Photo style
Celebrities in modern fashion is very easy to impact the fashion market, because they have a huge amount of followers who pay many attention about how they wear and what they wear.
So many of them are wearing the retro style clothes when they take part in different occasions.

Address: 316 Jianguo West Road / 86 136 3641 8880

ANNTA is a new-ish boutique that sells vintage finds that its owners, Julia and Ting, have hand-picked during their travels abroad. They're sticklers for details, so pretty much everything in sight is vintage from 1940s-1980s: the decor, the furniture in the outdoor garden and even a 1930s boudoir-themed dressing room.
2/F WEST Building 368 Shanghai South Road/86
(0)215448 9622
Nowadays, even some vintage shops are emerged in Chinese market, however, Vintage products are still difficult to be found and bought for vintage fans.
Vintage Accessories
Vintage shoes
Vintage clothes
Vintage bags
Vintage furnituries
Vintage books
Mercato delle Pulci
The Mercato delle Pulci Market is the most famous for old newspapers, magazines and little things fashionable in 80’s or 90’s.
Here you can find lots of lovely Italian glass and jewellery, alongside genuine antique and collectables.


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