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JBC Marketing Conference


Liz Keene

on 30 April 2010

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Transcript of JBC Marketing Conference

National Conference Marketing Update 3rd May 2010 Marketing Agenda National Marketing Strategy National Marketing Channels Marketing Integration Public Relations - Calendar Direct Marketing (eDM) Advertising Website / Digital Events / Sponsorship Sales Presentations Local Area Marketing Collateral & Promotional Items National Marketing 2010 National Marketing consists of a number of channels
Full integration with PR calendar
Message will filter through all relevant channels - PR, Web Forum, eDM, Advertising
Website/Digital focus - Forum, Social, SEM/SEO
Event & Sponsorship National Marketing Channels Public Relations Blackie McDonald joins the team
Development of PR calendar
Media Releases, Opinion Pieces & Case Studies
Feature Submissions
Speaking Opportunities & Interviews
Local PR Template Integration
Public Relations -
Calendar of Events Website / Digital Launch of new site March 2010 www.justbettercare.com.au
Launch of intranet May 2010
SEO/SEM 2010 campaign – Great results 09 vs 10
Online Forum (Integrated to PR Calendar)
Social Networks - Facebook / Twitter Direct (Digital) Our database is a key marketing tool
eDM calendar will align & integrate to PR
Drive Forum participation
Drive local databases Events & Sponsorship Advertising National & LAM Integration Local Area Marketing Sales Presentations National Marketing Strategy Drive message integration through all
customer touchpoints (channels) Public Relations -
Calendar of Events Opinion Pieces & Case Studies Media Releases PR Calendar Path Print advertising later half of year
Features scoping to align back into PR calendar
Drive readers into website for Forum participation
Targetting Seniors & Carers National Community Care Conference (June 2-4 Gold Coast)
Looking at Event Opportunities to align to PR Calendar – Carers Week etc
Working on some key partnerships / sponsorships (Emma to announce)
Local Events PR support from Blackie McDonald
Drive local activity around PR Messaging – Local Advertising / Events / Direct
Local Area Marketing participation
Any results or findingsRenew the focus
Revisit your LAM Kits & Quarterly Reporting Sheets Increase engagement & interest in presentations
Evolve from static PPT presentations
Prezi.com (trial)
Uploaded presentations for use
Tailored / Customised to individual presentation needs Collateral & Promtional Items Ongoing Development of Brochures and Marketing material
Reviewing promotional Items for 2010
Sourcing from China
Full transcript