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Creating New Revenue Streams with WordPress
gene hammetton 30 June 2013
Transcript of Creating New Revenue Streams with WordPress
Who is here?
2 Types of Income
Who wants to create
Who has an idea right now?
Now who wants it?
Creating New Revenue Streams using
Who am I?
Certified Business Coach
My friends call me...
to web designers & developers
By the hour
By the project
Based on value
While you sleep
Improve your marketing
Boost your credibility
Opens up new opportunities
This is my 2nd chance!
The VALUE of Passive Income to You
a JOB vs. a Business
& Aaron Reimann
Lack of standards themes and coding
Pain: Having trouble finding answers to their problems
Educate, Validate, Sell, and Support
Business model: mixed
Each of these
streams has boosted their traditional
Marketing automation that is cheaper, easier to implement and training more intuitive
PAIN: Tracking ROI for their clients
Competitors: Hubspot, Marketo, Pardot
$99 per month
Business Model is selling to other designers to position them for future business
Pain: Being a service provider (not a business)
Create an easy, fast solution for web development for restaurants, bars, and clubs
$49 and 79 per month
Brian said, "Now I feel like I have a business."
How many days per week?
How many believe you are undercharging?
Do you spend all your time marketing for others?
with limited time marketing for yourself
a bit into the future...
Imagine your prospects are begging to work with you
When your clients NEED you more than you NEED them
This shift is the
To get there it starts with one thing...
it starts with
Do you want
to know how?
6 Practical, Steps on this Path
These are fundamentals...nothing new.
1. Who? - know who you serve
2. What? - know what problem you solve
3. Proof - can you do it? will they tell others?
5. Marketing - you already know this, right?
6. Brand - build your brand (expert)
What can go
1. Don't follow the sequence.
2. Try be all things to all people.
3. Let your day job get in the way.
4. Let life get in the way.
5. Let your inner voice get to you.
It will go WRONG if you...
Know who you serve
It should be clear (Black & White).
Build New Revenue Streams
Who has an idea?
"Passive means you are
trading time for money!!"
Business model is a turn key solution to clients
Before we proceed...
Most focus here!
you need to reach
Forget about them!
The goal is
This is true for
"passive" and "active"!
Also the WHAT?
What problem do you solve?
What keeps them up at night?
You can't do the WHAT until you have the WHO!
What is their #1 issue?
, Author of The Ultimate Sales Machine
You can download
Trusted Adviser to MY Clients...
Raise their GAME to a new level
Create more impact for their clients
Build Stronger Brands for themselves
"In 30 days we increased our average project size by 189%..."
~ Adam Walker, Sideways8.com
"Working with Gene has been so worth it as my average project size has tripled in 3 months."
~ Derek Hart, GoCreativeGo.com
Write a book (real or ebook)
Develop a training course
Develop a membership site
Build a premium plugin
Develop a SAAS solution
#1 Fear that holds MOST people back.
Principles that successful people understand...
Laser focus better than shotgun.
Speed of implementation is rewarded.
Invest in yourself continuously.
$8k in Oct. 2008
$58k plus April '13
#1 Give value first
You absolutely have to make it about them.
#2 Position the sale
This is letting them see you are the answer.
Small Business is NOT a target market!
You are the "trusted adviser"
4. Packaging - what type of tool is best?
When all is said and done,
more is said than done.
~ Lou Holtz
Free today only!
Education Based Marketing