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Resume-Craig Stevenson

Updated Sept 30 2015
by

Craig Stevenson

on 2 November 2015

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Transcript of Resume-Craig Stevenson

Craig J. Stevenson

BBA/Minor CS

McKendree College
1990-1993



MBA\Focus IT

Webster University
1993-1995



Broker/Wine

Pinnacle Investment Group
1995-1997

Buy/sell investment wine to Asian market

Develop and maintain vendor and client relationships

Analyze market trends

$3M annual sales

Owner/Retail

Milagros/
Sister Agnes Soap
1997-2001

Concept and open multiple retail stores focusing on Mexican primitive furniture/accessory and handmade personal care
3 locations/2 corporate owned
1 franchised

Oversee all PR and marketing

Create private label sector

Manage outside sales group

Design and source packaging

Formulate products
Fragrances
Soaps
Lotions
Soaks
Bath Teas
Balms
Fresh masks
Candles
Room sprays
Incense
Joseph Thomas/True Candles
2003-2008

Concept and launch luxury home fragrance company

Formulate fragrances and chemistry

Design and source custom packaging domestically and
from Asia

Manage all aspects of brand

Implement co-branding: Peacock Alley/Viking Range

Hire and manage outside sales force

Attend/work every wholesale market

• Atlanta
• Dallas
• Denver
• High Point
• Kansas City
• Las Vegas
• Los Angeles
• New York
>2200 boutiques and department stores worldwide
• Neiman Marcus, US
• Fortnum and Mason, UK
• Holt Renfrow, CA
• Lane Crawford, HK

Private label
• Nordstrom
• Saks Off Fifth

Sales
• $20K in the first 4 hours
• $100K in the first week
• $1.2M Y1
• $2.5M Y2

Broker/Wine

Pinnacle Investment Group
2007-2014


Increased annual sales > $19M in 7 years
M. Mortality
2014-

Guide and educate clients on all aspects of brand and business development

Demographics

Time management

Business model

Supply chain

craig j stevenson

craig@m-mortality.com
502.777.4406
Cash flow

Growth

Back office

Budgets
Marketing strategy

Branding and PR

Packaging

Sales force
Full transcript