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Social Media: A love story

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Kimba Green

on 19 May 2018

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Transcript of Social Media: A love story

Social Media:
A love story

Meeting the
What is Social?
Your first fight...
Make-up sex!

Pay attention!
6 Rules
Fallen in love now what?
U. N. I
Live it up!
Maintaining the moment and don't sell!
One Way
One Sided
Error on Caution
Human 2 Human

Presenter names, company

Opening Slide – presentation title

What are
2 key factors
driving the social web?
According to a GlobalWebIndex study it is:
32% of adults use Twitter

51% of adults use Instagram daily

93% of Pinterest users use to plan or make a purchase

68% of adults use Facebook (76% log on daily!)

23% of adults use LinkedIn

Why Social?
– with the number of people accessing the internet via a mobile phone increasing by 60.3% to 918.4 million in the last 2 years.

Older users adoption
– On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate. The fastest growing demographic on Facebook are the 45 to 54 year age bracket at 46%.
65% of adults use social compared to 7% in 2005
90% 18-29 year old's use social
35% 65-older use social compared to 2% in 2005

75% use Social compared to 7% in 2005

18-29 use Social 90%

65-older use Social 45% compared to 2% in 2005

68% Women
52% Men
58% Rural
68% Suburban
64% Urban
Cost of Caring
Kimba Green, PMP, CEH, CMP, MBA
Full transcript