Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Nando's Marketing Project
Transcript of Nando's Marketing Project
- Life Style
- Social class
Secondary Market: Nandinos
More for the same
higher quality, superior taste and healthier form of fast food. Reasonable Prices.
To experiencers and innovators who are looking for healthy, high quality fast food, and friendly service, Nando’s is an Afro-Portuguese heritage restaurant which believes the smallest touches can make a big difference. Together with their love of life, friends, fun, and Nandos' delicious chicken marinated in Peri-Peri sauce, the best experiences are created.
Possible Competitive Advantages:
Chicken and Peri Peri Sauce
24/7 and delivery
:It's about the people who make the chicken
The famous Peri Peri sauce and grilled chicken.
Beliefs and Values: Fun and healthy
Product line pricing and bundle pricing.
Target Audience: Affluent Youth
Ads Appeal: Emotional + Rational
Initially high exposure through broadcast media
PR, focus on word of mouth
Value Delivery Network: Horizontal + Conventional
Starts as exclusive and then selective distribution.
Coordination with suppliers.
Training waiters and chefs.
Preliminary menu, adjustments and seasonal menus.
More ads in September (Beginning school/uni)
Capture and maintain customers with Loyalty Cards and Birthday Campaigns.
Cost and revenue analysis.
Effectiveness of promotions.
Surveys to assess marketing objective of 50% exposure.
Random surveys to assess food preparation time.
Quality control (daily).
Evaluation forms sent to emails/smartphones.
Marketing research to get internal data and assess opportunities and threats.