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SANS PAREIL BEACH RESORT

A FEASIBILITY STUDY
by

Jj Mercado

on 9 October 2012

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Transcript of SANS PAREIL BEACH RESORT

FEASIBILITY STUDY The possible threats are natural calamities and competing with low- cost establishments. The weaknesses of Sans Pareil Beach Resort are aside from private vehicle, hiring a tricycle is the only means of transportation going to the location from the town proper and the location of our resort is quite far from the town. We decided to put up a beach resort in Bolinao, Pangasinan to develop the tourism in the said province. We settle on in a beach resort simply because the place or the beach itself is going to be our main attraction that will charm the market.
We labelled it Sans Pareil because our main goal is to be one of the leading beach resorts not only in the Philippines but also internationally. Sans Pareil is a French word meaning beyond compare and having no equal which will surely give our guests an incomparable experience while staying here in our resort. The opportunities are having partnership with a well- known establishment, there’s a possibility for product and service expansion, and the town has a lot of attractions to offer. SWOT ANALYSIS The strengths of Sans Pareil Beach Resort are having an effective advertising for the establishment, the road network is in good condition, electric and water supply is available and well distributed, and lots of sources for food supply. FINANCIAL ACTION PLAN Food Industry is one of the major products of Bolinao, Pangasinan so scarcity for food will never be a problem because of its plenty supplier. Because of its creamy white sand and pristine clear water, Bolinao, Pangasinan boasts unique beaches. ASSET INVENTORY Providing the residents a stable job.
Attract more tourists.
Introduce their very own native delicacies. Students of Bachelor of Science in tourism Management 3-1N choose this place to help the community to be successful. We therefore conclude that Sans Pareil Beach Resort will be a key for the progress of the tourism industry of Bolinao, Pangasinan. These will help the community by: RECOMMENDATION OPERATIONAL ACTION PLAN This feasibility study aims to examine the development planning of the tourism in Bolinao, Pangasinan, particularly in Patar. Bolinao has a very good potential for tourism mainly because of the presence of great beaches with creamy white sand, scenic rock formation, an underground river and underwater shipwrecks for adventurous people.
Unlike in other beaches, Bolinao remains to be uncommercialized town with hardly any nightlife going on. The remoteness and serenity of the place makes it an ideal hideaway vacation place for resting and yes, trysting. EXECUTIVE SUMMARY HISTORY Fish species "monamon" but commonly called "Bolinao" by the Tagalogs, Bicolanos and Visayans.
A theory also points out that once upon a time "pamulinawen" trees grew luxuriantly along its shore, causing the Ilocano migrants who crossed the Lingayen Gulf to name it phonetically similar to the name of the tree.
Legend also relates that during the first days of the Spanish era, a lovely lass nicknamed "Anao" lived at the present site of the town proper. There are three versions where the name Bolinao came from. Bolinao, Pangasinan Beach Resort Residents Abroad Residents of the Philippines Residents in Pangasinan Tourists in Pangasinan Residents in Bolinao Target Markets : MARKETING ANALYSIS COMPETITORS ANALYSIS Our third competitor, Punta Riviera Resort, is also a beach resort.  Our second competitor, Puerto Del Sol Resort, is also a beach resort. Our first competitor, Treasures of Bolinao, is also a beach resort. We have many competitors that sell similar products. In our local region, Region I, there are 49 beach resorts and 25 of them are located in Patar, Bolinao. There are also a total number of 243 beach resorts in the Philippines. SCALE MODEL
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